Telling the Digital Story of a Research Community
Home to more than 200 technology companies employing more than 50,000 experts in micro-electronics, telecommunications, biotechnology, big data, and environmental sciences, North Carolina’s Research Triangle Park’s work impacts the globe. Led by a board of directors drawn from top companies and universities, the RTP has been an epicenter of research for more than 50 years.
But to keep this story moving forward, the RTP needed a digital presence reflecting the ingenuity, collaboration, and vision that defined the organization. This meant updating the text-driven legacy site into a dynamic, mobile-optimized online experience. Atlantic BT brought this digital vision to life.
The redesign of RTP.org needed more than a new coat of paint—it needed a holistic digital experience that engaged visitors in the online conversation and community of the Research Triangle Park.