Research Triangle Park Telling the Digital Story of a Research Community
When one of NC’s top business organizations wanted a new online presence, Atlantic BT delivered a socially-enabled digital experience.
North Carolina’s Research Triangle Park is home to more than 200 technology companies employing more than 50,000 experts in micro-electronics, telecommunications, biotechnology, big data, and environmental sciences. Led by a board of directors drawn from top companies and universities, the RTP has been an epicenter of research for more than 50 years.
But to keep this story moving forward, the RTP needed a digital presence reflecting the ingenuity, collaboration, and vision that defined the organization. This meant updating the text-driven legacy site into a dynamic, mobile-optimized online experience. Atlantic BT brought this digital vision to life.
As one of the world’s top business organizations, the Research Triangle Park needed a new vision for its homepage. The existing RTP.org lacked social media engagement, was not optimized for mobile, and did not reflect the community of the RTP.
Atlantic BT transformed the RTP legacy site into a socially-engaged experience. The new RTP.org relies on images and interactivity to facilitate user exploration and sharing of RTP content.
The new RTP.org integrated the culture and vision of the Research Triangle Park into the new site. This reimagined digital presence drew in nearly 178,000 new users and reached more than 22,000 followers on Twitter.
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