Transforming RTP's Website to a Socially-Engaged Experience
How We Helped
Content Strategy, Digital Strategies, User Experience Design
Brining RTP's Digital Vision to Life
North Carolina’s Research Triangle Park is home to more than 200 technology companies employing more than 50,000 experts in micro-electronics, telecommunications, biotechnology, big data, and environmental sciences. Led by a board of directors drawn from top companies and universities, the RTP has been an epicenter of research for more than 50 years.
To keep this story moving forward, the RTP needed a digital presence reflecting the ingenuity, collaboration, and vision that defined the organization. This meant updating the text-driven legacy site into a dynamic, mobile-optimized online experience. Atlantic BT brought this digital vision to life.
By the Numbers
Unique page views
As one of the world’s top business organizations, the Research Triangle Park needed a new vision for its homepage. The existing RTP.org lacked social media engagement, was not optimized for mobile, and did not reflect the community of the RTP.
Atlantic BT transformed the RTP legacy site into a socially-engaged experience. The new RTP.org relies on images and interactivity to facilitate user exploration and sharing of RTP content.
The Difference Between an Agenda and an Experience
Atlantic BT's redesign of RTP's site swapped out descriptions for visuals, allowing a myriad of thoughts to become a complete and coherent vision. Users are no longer invited to join the community. They are immediately included.