Propper
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Research Triangle Park
Telling the Digital Story of a Research Community
North Carolina’s Research Triangle Park is home to more than 200 technology companies employing more than 50,000 experts in micro-electronics, telecommunications, biotechnology, big data, and environmental sciences. Led by a board of directors drawn from top companies and universities, the RTP has been an epicenter of research for more than 50 years.
To keep this story moving forward, the RTP needed a digital presence reflecting the ingenuity, collaboration, and vision that defined the organization. This meant updating the text-driven legacy site into a dynamic, mobile-optimized online experience. Atlantic BT brought this digital vision to life.
By the Numbers
178,000
New users
22,000
Twitter followers
531,000
Unique page views
Research-Driven Design
After extensive analysis, research, and interviews with RTP leaders, we designed an intuitive site that facilitated navigation with menu drawers and interactive maps.
Visual Storytelling
Rich innovation demands more than a text-heavy website. Using tiled images of research and collaboration, we presented a visual story to show how RTP leads a community of collaboration.
Mobile Optimization
To engage university students and young professionals on the move, we created a mobile- and socially-optimized design for RTP.org.
Multi-Tiered Menu
To streamline site navigation at RTP.org, we designed a web interface that relied on a dynamic menu. This always-on menu used mouseover capabilities to make it simple for visitors to quickly find the information they needed.
Social Content API
We built a social content API to allow visitors to RTP.org to share images, videos, and articles. Users are now encouraged to contribute to the RTP story on social channels.
Digital Style Guide
To equip the RTP leadership for future updates, we created content management tools that made it easy to post and share new content assets.
The Difference Between an Agenda and an Experience
Atlantic BT's redesign of RTP's site swapped out descriptions for visuals, allowing a myriad of thoughts to become a complete and coherent vision. Users are no longer invited to join the community. They are immediately included.
before
after
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