At a glance.
Stan Johnson, acquired by Northmarq in late 2022, was one of the nation’s largest leading real estate brokerage and advisory firms. In its fourth decade of operation, Stan Johnson Company completed more than $45 billion in transactions nationwide and expanded its online presence to better serve their valued clients.
Discovery – Design – Development – Deploy – Delight
As Stan Johnson was expanding their services beyond net-lease, their website would require additional functionality in order to meet the demands of this target audience. They also knew their site’s design was aging and was built with a dated content management system. With such a complex project planned, they embarked on an RFP process, soliciting bids from top web design agencies. They were so wowed by the ABT team that they left a 5-year relationship with their previous website vendor when awarding us with website redesign project.
ABT had to undertake the complex task of replatforming Stan Johnson’s content management system from Drupal 7 to Drupal 9 (if you know, you know). We also integrated their Drupal 9 system with their CRM platform, Salesforce, so their property data would be accessible as part of their website user search indices. By beginning with an extensive discovery process, we were able to design and develop a strategy specific to how both internal stakeholders and external visitors / clients were using Stan Johnson’s website.
The end result.
The final website offers Stan Johnson’s users a versatile approach to finding properties that fit within their search criteria, while acting as a showcase for both brokers and clients looking to sell. The redesigned website attracts new clients for Stan Johnson, recruits top talent for the company, and increases broker retention. The partnership between Stan Johnson and Atlantic BT continues as we work to maintain their website through security, data cleanup and bug fixes.