Skip to content

Training Industry

Training company WordPress retainer client.

Training Industry’s business model is based on publishing large volumes of training resources and data. Their website isn’t just a marketing tool, it’s a huge data portal and the lifeline of their business. Having the best technology partner on retainer is vital for the continued success of their business.

At a glance.

Training Industry

Training Industry is the most trusted source of information on the business of learning. Since 2004 their headquarters have been in Raleigh, North Carolina, but their website serves as a resource for corporate learning and development professionals worldwide. These resources include original research, market analysis, articles, reference materials, and webinars on best practices, innovative approaches, and training products and services.


The ask.

Training Industry has been a long-term client of Atlantic BT. The partnership began with our team overhauling an early version of their website. They later sought our help again to develop an integration strategy between their website, their Learning Management System (Docebo), and their ecommerce store (Shopify). They also felt their training courses lacked a unified presence from one system to the next and users had trouble finding the content they needed.

The solution.

Early on we moved Training Industry’s website from Umbraco to WordPress. We developed a custom-built internal dashboard, allowing them to move away from using a third-party course directory. We also created a user-friendly backend model, making it easy for their employees to organize and share content. The addition of an API from Docebo to WordPress provided the integration they needed to access their data from any of their systems.

The end result.

A gold medal! Training Industry’s website was recognized by the International Marcom Awards, who honor excellence and outstanding achievement in marketing and communications. Since that first website overhaul project, Training Industry has become one of Atlantic BT’s many retainer clients. We provide routine security, accessibility and performance audits and upgrades. We host an annual goals workshop where we define additional objectives necessary to keep Training Industry’s website up to speed with the forward-growth of the company.


Desktop with old Training Industry design