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CMS Selection & Custom WordPress Development

Long-Time Partnership With Training Industry Leads to New Solutions

The challenge.

Training Industry had an old, legacy website that was difficult for users to navigate. As a large content publisher, they needed a platform that would support writing workflows and organize new and existing content. Furthermore, they needed their website to reflect their growing brand authority, load faster, and enable targeted onsite advertising for customers.

The outcomes.

Training Industry’s new design won a Gold Medal from the International Marcom Awards. The WordPress CMS allowed for easy creation and organization of content, which supported clear navigation and information architecture. Better still, we improved UX by helping Training Industry obtain a PageSpeed score of 93% and a YSlow Score of 91%.

Recognizing the time for a redesign.

Training Industry’s business model is based on publishing large volumes of valuable articles and resources. Partners tap into Training Industry’s targeted audience by advertising on their website.

As Training Industry continued to grow, their site began to buckle under the weight of their content.

It was clear that an updated website would help, but the team was unsure where to start. Without an upgrade, the site would fall victim to security issues, require more work for general maintenance, and incur technical debt.

Training Industry reached out to Atlantic BT to make a recommendation and implement a redesign.

Migrating to a WordPress and implementing a new design.

Atlantic BT was tasked with keeping Training Industry’s large collection of content intact while restructuring the site.

Our team began with a thorough examination of the existing platform and content structure, auditing which elements would benefit from an upgrade.

We then recommended transferring the site to WordPress, which had a user-friendly admin that would help employees organize and share content more efficiently. Better still, the readers would benefit from quickly finding the content they needed.

As readers grew more inclined to browse content over their phone, we planned to enhance the mobile experience to boost engagement.

 

We adapted Training Industry’s print publication into featured web templates that emulated the design and layout of the magazine. We also designed a flexible ad layout system that allows admins to target ad zones based on custom terms, taxonomies, and other properties.

The new interface of TrainingIndustry.com
The new interface of TrainingIndustry.com

 

The results.

Training Industry’s new website received a Gold Medal from the International Marcom Awards, who honor excellence and outstanding achievement in marketing and communications.

We dramatically improved page load times for desktop and mobile by integrating AWS CloudFront as the site’s CDN, achieving a AA rating from GTmetrix (PageSpeed Score of 93%, and YSlow Score of 91%).

We’ve continued working with Training Industry over the years, maintaining the website, addressing roadblocks, and implementing new ideas.

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