Training company WordPress maintenance and support

Training Industry

Overview

Training Industry’s business model is based on publishing large volumes of training resources and data. Their website isn’t just a marketing tool, it’s a huge data portal and the lifeline of their business. Having the best technology partner for WordPress maintenance and support is vital for the continued success of their business.

Project Type

Custom Website

Technology

WordPress

Industry

B2B

Our Process

Company Overview

Training Industry is the most trusted source of information on the business of learning. Since 2004 their headquarters have been in Raleigh, North Carolina, but their website serves as a resource for corporate learning and development professionals worldwide. These resources include original research, market analysis, articles, reference materials, and webinars on best practices, innovative approaches, and training products and services.

The Ask

Training Industry has been a long-term client of Atlantic BT. The partnership began with our team overhauling an early version of their website.. They later sought our help again to develop an integration strategy between their website, their Learning Management System (Docebo), and their ecommerce store (Shopify). They also felt their training courses lacked a unified presence from one system to the next and users had trouble finding the content they needed.

Our WordPress Maintenance & Support Process

Discovery

We have performed several evaluations on the website, stakeholder interviews, and workshops to revamp the information architecture from its original hamburger menu design to a mega menu design.

Development

Early on we moved Training Industry’s website from Umbraco to WordPress. We developed a custom-built internal dashboard, allowing them to move away from using a third-party course directory. We also created a user-friendly backend model, making it easy for their employees to organize and share content. The addition of an API from Docebo to WordPress provided the integration they needed to access their data from any of their systems.

Design

We have designed several new marketing and membership templates to the website as part of Training Industry’s WordPress Maintenance and Support contract.

Delight

A gold medal! Training Industry’s website was recognized by the International Marcom Awards, who honor excellence and outstanding achievement in marketing and communications. Since that first website overhaul project, Training Industry has become one of Atlantic BT’s many retainer clients. We provide routine security, accessibility and performance audits and upgrades. We host an annual goals workshop where we define additional objectives necessary to keep Training Industry’s website up to speed with the forward-growth of the company as part of the WordPress maintenance and support partnership.