Creating a user experience to stand the test of time.
130 years after opening, Campbell University was an established presence in North Carolina’s higher education landscape. The Baptist-affiliated private college had graduated generations of state leaders in business, medicine, and law. However, 75% of Campbell students and staff reported difficulty finding information on the university’s website. Furthermore, mobile traffic to Campbell.edu had increased 1,277% since 2011.
A New, Unified Digital Strategy
The new Campbell.edu needed to integrate more than 8,000 unique web pages into a cohesive digital ecosystem that would engage students and staff across all devices. We built a new device agnostic sitemap, implemented faster loading on CloudFront, and developed a new content strategy.
To better engage smartphone-savvy students, we designed a mobile-friendly interface which tested well on devices of all sizes.
Faster Loading on CloudFront
We set up a powerful CDN on CloudFront to rapidly load pages and content on Campbell.edu, then secured the new site with a Web Application Firewall.
Leading with the Best Content
We analyzed which pages, images, and videos would do the most to engage Campbell’s audience and organized these assets accordingly on the new Campbell.edu.