University WordPress Website Redesign

Campbell University

Overview

Campbell University enrolls more North Carolinians than any private college or university in the state. Generations of state leaders in business, medicine and law have graduated from Campbell University. However, their website was failing to deliver on the University’s promise. Through their partnership with Atlantic BT for their custom University website, Campbell built a cohesive digital ecosystem that engages students and staff across all devices and university-wide departments.

Project Type

Custom Website, Cloud Hosting

Technology

WordPress

Industry

Higher Ed

Our Process

Company Overview

Campbell University is an established presence in North Carolina’s higher education landscape. They have over 150 degree programs across 10 academic divisions, five doctorate professional degrees, and are one of only three private universities in North Carolina to achieve the highest level of accreditation.

The Ask

Campbell University is the private university of choice in North Carolina, but their online presence was failing to live up to their high standards. 75% of Campbell University’s students and staff reported difficulty finding information on the university’s website. The domain consisted of over 8,000 unique web pages that lacked a unified digital experience. The homepage failed to engage aspiring students and the website was not mobile-friendly.

Our Custom University Website Process

Discovery

We facilitated stakeholder workshops to understand pain points and identify elements common to each school. Based on our research, we developed a new user-centric content strategy and navigation. We analyzed which pages, images and videos would best engage their audience.

Development

We moved the site search to SwiftType to provide more robust search capabilities. We built a new device agnostic sitemap and set up a powerful content delivery network using Amazon CloudFront.

Design

Since most users accessed the website through a mobile device, we streamlined the interface for Campbell’s new custom university website to make it more mobile-friendly. This made it easier to access essential information on all breakpoints. The home page went through a second redesign to appeal to the new generation of college applicants in 2024.

Delight

Campbell.edu became a cohesive digital ecosystem that engages students and staff across all devices. The site navigation is easy to follow, content loads more rapidly, and the site is now secure with the addition of a Web Application Firewall. Atlantic BT continues to partner with Campbell University in keeping their website design up to date, accessible and user friendly.

“With a robust and brand-consistent platform we are now in a much better position to serve the needs of our campuses,” said Haven Hottel, Assistant VP for Communications & Marketing at Campbell University.