Campbell University Unifies Their Brand With Website Overhaul
Branding, CMS Solutions, Content Strategy, Responsive Design, User Experience Design, WordPress
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The Solution
Atlantic BT architected the new design of Campbell.edu by focusing on a user-centric content strategy and navigation. We conducted in-depth research and workshops with many university stakeholders to identify universal elements to unify the look and feel of each school’s page. We also streamlined the interface for the new Campbell.edu to make it more mobile-friendly. This made it simple to access essential information on all kinds of devices.
Atlantic BT’s designers, project managers, and developers were great partners with our own team of creative professionals to develop a robust and brand-consistent platform. We are now in a much better position to serve the needs of our campuses.
Haven Hottel Assistant VP for Communications and Marketing at Campbell University
A New, Unified Digital Strategy
The new Campbell.edu needed to integrate more than 8,000 unique web pages into a cohesive digital ecosystem that would engage students and staff across all devices. We built a new device agnostic sitemap, implemented faster loading on CloudFront, and developed a new content strategy.
Device-Agnostic Design
To better engage smartphone-savvy students, we designed a mobile-friendly interface which tested well on devices of all sizes.
Faster Loading on CloudFront
We set up a powerful CDN on CloudFront to rapidly load pages and content on Campbell.edu, then secured the new site with a Web Application Firewall.
Leading with the Best Content
We analyzed which pages, images, and videos would do the most to engage Campbell’s audience and organized these assets accordingly on the new Campbell.edu.
The New Design
