Creating a user experience to stand the test of time.
To help Campbell University engage a national audience, Atlantic BT architected a new, user-centric design for Campbell.edu.
130 years after opening, Campbell University was an established presence in North Carolina’s higher education landscape. The Baptist-affiliated private college had graduated generations of state leaders in business, medicine, and law. However, 75% of Campbell students and staff reported difficulty finding information on the university’s website. Furthermore, mobile traffic to Campbell.edu had increased 1,277% since 2011.
Campbell.edu did not deliver on its university’s promise. This homepage failed to engage aspiring students or serve campus staff in finding information. Campbell.edu also lacked a unified digital experience. Because each school or program managed its own site, visitors were forced to reorient themselves to a new navigation and design for each school.
Atlantic BT architected the new design of Campbell.edu by focusing on a user-centric content strategy and navigation. We conducted in-depth research and workshops with many university stakeholders to identify universal elements to unify the look and feel of each school’s page. We also streamlined the interface for the new Campbell.edu to make it more mobile-friendly. This made it simple to access essential information on all kinds of devices.
The new Campbell.edu achieved a 36% lower bounce rate and a 20% increase in new visitors. As Atlantic BT continues its partnership with Campbell University, we will transform the sites of individual Campbell programs to improve their interface and design.
Lower bounce rate
Increase in Visitors