Consulting firm WordPress redesign

Sea Cliff Consulting

Overview

“If you build it, he will come” wasn’t quite working out for Sea Cliff Consulting as it did for Kevin Costner in “Field of Dreams”. They had a website, yet the sales leads they desired were not rolling in. They needed the right content that their target audience was searching for and an aesthetically pleasing website to reflect their deep-level of competency. Working with Atlantic BT, they found one partner who could deliver strategy and execution for all of their B2b WordPress web design needs: engagement.

Project Type

Custom Website

Technology

WordPress

Industry

B2B

Our Process

Company Overview

Sea Cliff Consulting is a Raleigh, North Carolina based management consultant firm. They solve strategic business problems within corporate finance, operations, and sales and marketing using analytics and big data technologies. Sea Cliff has a track record of effective advisory services with clients coast to coast from Global 10 to the Fortune 500.

The Ask

Sea Cliff’s target audience are business leaders looking for high-level solutions to big business challenges – process improvements, growth strategies, post-merger integrations, and more. They wanted innovative web solutions to improve their website and better convey their capabilities. The site failed to reflect their true competency, which is required to garner trust from potential new clients. It lacked the creditable content required to drive new prospective leads to their site. Additionally, the backend of the website lacked the structure required for Sea Cliff to manage that content.

Our B2B WordPress Web Design Process

Discovery

With content being such an important factor for Sea Cliff’s website redesign, they selected the right partner in Atlantic BT. Our team facilitated a content strategy workshop offering a myriad of ways to help them gather and develop content using SEO best practices. We then revamped their menu systems, creating improved user journeys.

Design

Our design team built a beautiful, updated design to mirror the professionalism that Sea Cliff’s consultants deliver. We designed a page to meet the consultants, expanded their service offerings pages and added an industries section for users to find what pertained to them the most.

The End Result

Atlantic BT’s web solutions equipped Sea Cliff’s team with the knowledge and infrastructure to develop and share content on their website and generate the sales leads they desired. Their overall SEO improved tremendously. On average, their newly designed website attracted 14x more visitors and their organic search acquisition rate doubled.