Custom B2B website and partnership with technology company

Toshiba Global Commerce

Overview

Toshiba Global Commerce Solutions, a division of Toshiba Business Solutions, stands at the forefront of retail store technology, delivering innovative point-of-sale (POS) systems, digital signage, and self-service kiosks to over 120 countries worldwide. In their pursuit of enhancing customer experience and streamlining operations, Toshiba Global Commerce partnered with Atlantic BT to revamp their website, commerce.toshiba.com. The collaboration aimed to create an intuitive, solution-focused digital platform that simplifies the user journey and reduces the mental load on customers. By incorporating cutting-edge design and development strategies, the new custom b2b website not only improved navigation and usability but also earned a prestigious Silver Stevie® Award for “Achievement in Web Design” at the 2024 American Business Awards®.

Project Type

Custom Website

Technology

HTML/CSS

Industry

B2B

Our Process

Company Overview

Toshiba Commerce is a division of Toshiba Global Commerce Solutions, which specializes in retail store technology solutions. The division focuses on providing advanced point-of-sale (POS) systems, digital signage, and self-service kiosks designed to enhance customer experiences and improve operational efficiency in the retail sector. Toshiba Commerce leverages cutting-edge technology to deliver innovative and reliable solutions that help retailers manage and grow their businesses effectively.

Toshiba Global Commerce before and after Atlantic BT's new design

The Ask

Toshiba Global Commerce Solutions engaged with Atlantic BT to provide discovery, design, and front-end development for their website commerce.toshiba.com. On top of an updated design and a stellar mobile experience, they wanted their customers and representatives to be able to find information on the website quickly. They believed that having a solution-focus to the website would relieve the mental load of customers having to piece together the hardware and software solutions themselves.

Our Custom B2B Website Process

Discovery

During the Discovery phase, we conducted usability tests with customers of the current website to uncover ways of improving the user experience. We discovered challenges related to navigating the menu and determining the appropriate software solutions for individual needs. In response, we redesigned the menus with icons instead of software boxes and created solution-focused categories for users to identify the right software that meets their needs. To help guide the user, we also added an industries section with specific hardware and software solutions for each industry.

Development

During development, we built flat HTML with the SCSS framework and leveraged some JavaScript with plainJS, Swiper, and CountUp.js.

Mobile view of the Toshiba Global Commerce custom b2b website

Design

In the Design phase, we started with a concept board that helped us reimagine the user interface elements for the entire website. This was followed by the development of wireframes and finally high fidelity mockups that guided our development of the front end of the website.

Delight

Toshiba was very happy with the design and implementation, to the point that additional pages have been developed using the new design. We have continued to support Toshiba throughout more projects including the discovery and design of an employee portal and a partner portal which utilized the same UI theme as the website.

The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes.