Discovery
The discovery phase is a crucial first step for any web design or software development project. It includes the necessary research and analysis required to determine how the website, software or application can best serve the needs of the business and its customers. Our research and technology experts will guide you through the business strategy, user experience, and technical analysis areas of discovery.
- Si Stakeholder Interviews
- Am Affinity Map
- Bmc Business Model Canvas
- Bpm Business Process Mapping
- Sb Service Blueprint
- Rm Requirements Matrix
- Ui User Interviews
- Ut Usability Testing
- Ia Information Architecture
- Up User Personas
- Ctx Contextual Inquiry
- Uw User Workflows
- Ar Analytics Review
- Cin Content Inventory
- Ta Technical Audit
- Ds Domain Strategy
- Aca Accessibility Audit
Discovering the value
Business Strategy
Elements we use
Stakeholder Interviews 
Interviewing stakeholders helps define the need for a website overhaul & gets stakeholders onboard with your web redesign project
Learn More About Stakeholder Interviews
Affinity Map
Learn how affinity diagrams help Atlantic BT web designers analyze user research and improve user experience and web performance
Learn More About Affinity Map Business Model Canvas
Through the Business Model Canvas framework we can understand your business quickly and effectively and align the project to your needs.
Learn More About Business Model Canvas Business Process Mapping
Business Process Mapping is a tool used to visualize, analyze, and improve the efficiency of various processes within an organization.
Learn More About Business Process Mapping Service Blueprint
Service Blueprints are visual representations that allows us to illustrate and understand the front and back end aspects of an application.
Learn More About Service Blueprint Requirements Matrix
Ensure digital project success with a requirements matrix – a clear understanding of features & priorities for seamless web development.
Learn More About Requirements Matrix
User Experience
Elements we use
User Interviews
Learn how user interviews are an easy and popular way to know how users perceive your design and can help increase website conversion.
Learn More About User Interviews Usability Testing
Usability testing is aimed at evaluating the effectiveness, efficiency, and overall user-friendliness of a web site or application.
Learn More About Usability Testing Information Architecture
Learn why information architecture is vital for building a user-friendly website or intranet & how an experienced web design firm ensures its done right.
Learn More About Information Architecture User Personas
Develop user personas to create a customer-centric website & boost online conversions. Learn how with Atlantic BT, 25 years of web experience
Learn More About User Personas Contextual Inquiry
Contextual Inquiry is a research method that observes & interviews users in their setting to uncover hidden insights about your customers.
Learn More About Contextual Inquiry User Workflows
User workflows are step-by-step journeys that users take when interacting with websites or software applications.
Learn More About User Workflows
Technical Analysis
Elements we use
Analytics Review
Gain insights from user data and optimze your website. Learn how Atlantic BT uses web analytics to help you meet your business objectives.
Learn More About Analytics Review Content Inventory
Manage website clutter and simplify content with a website inventory to understand your site better and make changes like adding new keywords
Learn More About Content Inventory Technical Audit
Is your website underperforming? Here’s how a technical audit can improve website performance. Atlantic BT- experienced in website redesign.
Learn More About Technical Audit Domain Strategy
It is critical to develop a domain name strategy to protect your brand and business and is used with every phase of a web development project
Learn More About Domain Strategy Accessibility Audit
Our accessibility audit includes a two step process of automated scanning and manual evaluation to report on adherence of standards.
Learn More About Accessibility Audit
