Delight

While the name may sound a bit frivolous at first, the delight phase is extremely important for any website that is interested in attracting, engaging and retaining customers who exist in a continuously evolving web-enabled world. This is the phase where the KPIs identified back in the discovery phase, incorporated into the design, and developed into the code should be monitored. Whether it is monitoring page views to determine user interest, assisting with A/B tests to optimize interfaces, or tracking conversion funnels, monitoring is the best way to ensure you are keeping your users happy. Of course, monitoring is only as effective as the insights gained from monitoring are put into practice.