Stakeholder Interviews

Stakeholder Interviews are simple, semi-structured interviews with key members in the client organization. We consider “key members” as those who are responsible for funding, selling, or driving the development of the product or service in question — members of the executive team and any closely related functional management.

These interviews are intended to focus on high-level requirements. They generally avoid any technical specifics related to the features, functionality, content, or any other detailed aspects of a solution.  The objective at this level is to focus on defining the need for the digital project, not the solution. Plus, interviewing each of your stakeholders at the start of your project gets them involved in the early and creates a more productive environment for your design project.

Check out this article from the world renown research firm, Nielsen Norman Group, for a sample list of questions to ask a stakeholder during the interview process.