Information Architecture (IA) is the art and science of organizing and labeling shared information environments — websites, intranets, web applications, software, etc. To put it simply, IA is deciding how to arrange the parts of something to be most understandable.
Users expect digital products to be structured and easy to use. But this doesn’t happen unintentionally. Designers and developers are responsible for structing the content and navigation of a system to support usability and findability.
The better your information architecture is, the better experience your users will have and the better your search engine optimization will be. The organization (or lack thereof) of your information can make or break your digital project. Thus, working with an experienced web development company to help design your IA is key to your project’s success.