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Information Architecture

To put it simply, information architecture is the practice of deciding how to arrange the parts of something to be understandable. More specifically, it is the structural design of shared information environments – the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability.

The better your information architecture is, the better experience your users will have and the better your search engine optimization will be.

Navigation menus, mega menus, and taxonomies come together in an Information Architecture visualization.