Meet Martin W. Smith

In the summer of 2010, I crossed a large bucketlist item off the list. I rode a bicycle across America to raise awareness and solicit donations for cancer research at the Duke Cancer Institute.  'Martin's Ride To Cure Cancer' raised $30,000 for cancer research at Duke.  My next cycling goal is complete the Tour de France route in six weeks in 2015 and yes I have some TRAINING to do before achievement of such a goal is a remote possiblity. 

When I'm not thinking or writing about internet marketing, I am riding a bicycle, thinking about internet marketing.

For Atlantic BT

Martin's previous professional experience includes management positions with Fortune 100 companies Procter and Gamble, M&M/Mars and Monsanto/NutraSweet.  Martin also has entrepreneurial  and startup experience having created four companies experiencing success co-founding a specialty gift startup called 'Found Objects' from 1993 to 2003. FoundObjects.com (example in the archive) brought Magnetic Poetry Kit (words on magnets) to millions of refrigerators and lockers around the world. 

At M&M/Mars Martin worked with a team to create the Sales, Management, Analysis, Reporting and Telecommunications (SMART) system, the first laptop-based sales information system in consumer products.  Prior to joining Atlantic BT as Director Marketing, Martin was Director of Ecommerce for a multi-million dollar ecommerce company, innovatively managing content marketng, email marketing, search engine marketing and cause marketing for seven years of sustained, profitalbe growth.   

Martin leads Atlantic BT's team of Internet Marketing Specialists working with clients to solve Internet marketing business problems such as:

• Tuning a site to its SEO destiny
• Use "Branding Keywords", a process unique to Atlantic BT, to identify viral marketing campaigns
• Develop content marketing consistent with Unique Value Propositons to drive conversions
• Use Facebook, Twitter, Scoop.it and other social media marketing tools to support SEO and drive conversions
• Increase engagement and conversion with effective, high margin email marketing
• Create brand advocacy using the 1:10:89 rule to drive UGC (user generated content)
• Deploy mobile marketing to increase touch points, engagement and conversion
• Develop video marketing to sell with emotion and justify with logic
• Craft winning Internet marketing from a variety of tools, buyer presonas and calls to action

Martin's experience with CoreMetrics, Omniture, Google Analytics, Spring Metrics and Argyle Social helps Atlantic BT's Internet Analysts use web analytics to develop creative and viral internet marketing campaigns generating positive ROI. Martin brings years of experience developing user-generated content (UGC), optimizing content for search engines (SEO), using Pay Per Click (PPC) to profitably identify new traffic sources (something Martin calls "blue oceans") and finding innovative ways to use Atlantic BT's bench strength in user experience design (UX), branded look and feel (CSS) and platform agnostic programming (HTML5, PHP, .Net).