How One Growing University Found Genuine Brand Unity
Campbell University has grown tremendously over the past decade. We’ve proudly added 3 new schools and dozens of additional majors...
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Proven UX Research Strategies For a Strong University Website
A university website must provide an informative, engaging user experience (UX) as they court prospective students. Dependable research is key...
How WordPress Empowered Campbell’s Higher Ed Brand
Ask any brand marketer why brand consistency is important and you’ll get a variety of answers. Most boil down to...
5 Content Strategy Tactics for Higher Ed Sites
Tips and Tech to Graduate Your Content to a Higher Level Your higher ed website is more than just text...
How ABT Empowered Campbell.edu to Lead with Purpose
How Can a Hidden Gem Become a Preeminent Private University? 130 years after opening, Campbell University was an established presence...