Do breadcrumbs improve usability?
What are breadcrumbs? Breadcrumbs are dynamic navigation paths throughout web pages. They show you the trail that led you to...
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When should I use Gatbsy?
What is Gatsby? Gatsby is an open-source static site generator (SSG) which is used to build lightning fast Progressive Web...
Marketing Automation and eCommerce: The Other Half of a Whole
During the wonderful pleasure of checking out of a eCommerce website, something shocking happened: I became distracted. What was the...
The Top 5 Things You Can Do to Improve Your Website Speed
A colleague just shared a URL with you, his message reading “you gotta check this out!” The URL promises to...
Grinding, Burning Out, and How Not to Hit the Wall
Many jobs in the software industry have some level of ‘grind’. The ‘grind’ means days, weeks and (hopefully not) months...
Set Your User Goals: An Inside Look at User Stories
Part and parcel to the user experience discipline (and any discipline involved in website creation) is establishing user goals. If...