Delight. It’s a feeling that goes beyond “It worked” or “Looks nice.” Delight is a feeling that inspires, inviting invites the user to explore, play, and connect. Create delight in your users, and they will keep coming back to your site or system again and again. That’s the goal of every ABT design project.
Start with Research.
Interview, survey, and learn from your user base. Without a deep understanding of their wants, worries, and frustrations, you can never make a design they will love.
Map the Experience.
Treat a user session like a journey. This means visualizing how they will look, click, and find their way through your interface.
Balance Familiar and Different.
Empathize with your users to decide what features to preserve from legacy systems while redesigning functionality that isn’t working.
Optimize for Mobile.
Adapt your design and features to excel across any device. This helps users have a seamless experience across different screen sizes.
Measure how users interact with your design at every touchpoint. This will give you the insight you need to power future iterations.
Test. Revise. Repeat.
Improve your design whenever you can by regularly optimizing your interface and features according to how users respond to it.