To guide users to the content they seek, you need more than a labeling system. Atlantic BT approaches information architecture by merging organizational art and science to anticipate user questions before they turn into issues.
Atlantic BT Modernizes Digital Face of Martin Marietta’s Global Business
Consistent Label Strategy
Are your page titles and menu tabs labeled in the same tone, case, and style? It’s important to maintain consistency in order to streamline navigation.
How often do you update content to fit your users’ changing needs? It’s vital for you to regularly check and update content on your site as the demands of your visitors change.
How quickly can your users find what they need? You want your menus and other navigation tools to reflect a well-researched understanding of what users want from your site.