01
Persona Profile Creation
Define your users to drive content, design and advertising campaigns.
The Why
Find out what customers think and how they engage with your products.
There’s a reason leading companies, universities, and government agencies value user research. It’s because the knowledge gained through research – conducted with their actual users and customers – leads to smarter decision-making, fewer missteps, and more effective strategy. Depending on the project, research could mean building customer knowledge for a startup, building the foundation for a redesign strategy, or evaluating an existing site or application to make incremental changes. The bottom line is this: you work smarter when you’re grounding your decisions in data and research.
“I can’t figure out why my customers aren’t engaging with my site more.”
“I’m just starting out, and I need to understand my customers.”
“We know we need to redesign, but we don’t know what would work best.”
“I need help choosing between different approaches to our redesign.”
...just to name a few, of course.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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The Ultimate Guide To Planning A Complex Web Project
Insights
Atlantic BT's Insights
We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.
Insights
Let's dig deeper. Explore more expert insights about Experience Design and needing help starting out.
Explore Our InsightsQuestions & Answers
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Learn More How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
Learn More