01
Persona Profile Creation
Define your users to drive content, design and advertising campaigns.
The Why
Find out what customers think and how they engage with your products.
There’s a reason leading companies, universities, and government agencies value user research. It’s because the knowledge gained through research – conducted with their actual users and customers – leads to smarter decision-making, fewer missteps, and more effective strategy. Depending on the project, research could mean building customer knowledge for a startup, building the foundation for a redesign strategy, or evaluating an existing site or application to make incremental changes. The bottom line is this: you work smarter when you’re grounding your decisions in data and research.
“I can’t figure out why my customers aren’t engaging with my site more.”
“I’m just starting out, and I need to understand my customers.”
“We know we need to redesign, but we don’t know what would work best.”
“I need help choosing between different approaches to our redesign.”
...just to name a few, of course.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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