The Why
How to create delightful digital experiences.
User experience design is about much more than just creating functional interfaces, it’s about creating end-to-end experiences that delight customers. Delight is a feeling that goes beyond “it worked” or “it looks nice.” It is a feeling that inspires, inviting the user to explore, play, and connect. Create delight in your users, and they will keep coming back to your site or system again and again. That’s the goal of every ABT design project.
“Our customers hate our website.”
“I need to make a brand new application that people will love.”
“We need a better way for people to get things done.”
“I need a modern, exciting design.”
...just to name a few, of course.
Experience Design Case Studies
Campbell University
Campbell University unifies its brand with a website overhaul.
Campbell sought a more unified presence between multiple departments, an enhanced mobile experience, and an information architecture that would guide users to essential information.
NC Department of Commerce
Implementing a State-Wide Digital Strategy
Atlantic BT has a refined Discovery process well-suited for government agency rollouts. See how we were able to help NC DoC meet strategic objectives.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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Insights
Atlantic BT's Insights
We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.
Insights
Let's dig deeper. Explore more expert insights about User Experience Design and needing help starting out.
Explore Our InsightsQuestions & Answers
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More about What is web design and development? What is JavaScript used for in web development?
Historically speaking, JavaScript was only commonly but sparingly used in web development. The multiple browsers in use at the time each supported different versions of JavaScript and were slow to render more complex Javascript.
Learn More about What is JavaScript used for in web development? What is bootstrap in web development?
Bootstrap is a framework used in front-end development to save time, specifically for mobile-first development. It combines CSS and Javascript templates and libraries to speed up the development process.
Learn More about What is bootstrap in web development? What is front end vs. back end development?
As web development evolved, it separated into logical specialization: front end web development and back end development. While back end development involves the server-side development, front end is the final rendering.
Learn More about What is front end vs. back end development? How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Learn More about How do I create, organize, and write a digital strategy? How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
Learn More about How do I avoid digital strategy pitfalls?