User experience design is about much more than just creating functional interfaces, it’s about creating end-to-end experiences that delight customers. Delight is a feeling that goes beyond “it worked” or “it looks nice.” It is a feeling that inspires, inviting the user to explore, play, and connect. Create delight in your users, and they will keep coming back to your site or system again and again. That’s the goal of every ABT design project.
“Our customers hate our website.”
“I need to make a brand new application that people will love.”
“We need a better way for people to get things done.”
As web development evolved, it separated into logical specialization: front end web development and back end development. While back end development involves the server-side development, front end is the final rendering.
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.