User experience design is about much more than just creating functional interfaces, it’s about creating end-to-end experiences that delight customers. Delight is a feeling that goes beyond “it worked” or “it looks nice.” It is a feeling that inspires, inviting the user to explore, play, and connect. Create delight in your users, and they will keep coming back to your site or system again and again. That’s the goal of every ABT design project.
“Our customers hate our website.”
“I need to make a brand new application that people will love.”
“We need a better way for people to get things done.”