We know a good user experience when we see it – after all, we use leading apps and robust websites everyday. But those digital experiences didn’t come out of the blue. Instead, they are the product of great design and rigorous, incremental improvement driven by data and user testing. Testing can reveal customer perceptions, validate designs, and identify pain points and user confusion. User testing leads to smoother user workflows, better conversion and task completion rates, and overall delightful user experience.
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.