01
Usability Testing
Put a website to the test to see if usability problems are stopping your users from reaching their goals.
The Why
Gain critical insight into user behavior.
We know a good user experience when we see it – after all, we use leading apps and robust websites everyday. But those digital experiences didn’t come out of the blue. Instead, they are the product of great design and rigorous, incremental improvement driven by data and user testing. Testing can reveal customer perceptions, validate designs, and identify pain points and user confusion. User testing leads to smoother user workflows, better conversion and task completion rates, and overall delightful user experience.
“I need to make my application easier to use.”
“Our site is confusing and clunky.”
“No one likes using our application.”
...just to name a few, of course.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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