The Why
Gain critical insight into user behavior.
We know a good user experience when we see it – after all, we use leading apps and robust websites everyday. But those digital experiences didn’t come out of the blue. Instead, they are the product of great design and rigorous, incremental improvement driven by data and user testing. Testing can reveal customer perceptions, validate designs, and identify pain points and user confusion. User testing leads to smoother user workflows, better conversion and task completion rates, and overall delightful user experience.
“I need to make my application easier to use.”
“Our site is confusing and clunky.”
“No one likes using our application.”
...just to name a few, of course.
How Atlantic BT Helps You
Understanding your audience is the first step in UX.
Learn what users do
Understand exactly how users behave on websites or tools.
See what motivates users
Just as important as learning what users do is learning why they do it. Gain qualitative insight into the “why” through user testing.
Identify pain points
See where users get tripped up or run into confusion using your websites and applications.
Make strategic improvements
Build a better experience for your users after identifying their biggest problems through user testing.
Experience Design Case Studies
Campbell University
Campbell University unifies its brand with a website overhaul.
Campbell sought a more unified presence between multiple departments, an enhanced mobile experience, and an information architecture that would guide users to essential information.
Global Knowledge
Strengthening UX for an eLearning Powerhouse
Offering over 4,100 courses, the Global Knowledge website had grown difficult to manage. Furthermore, a complex enrollment and checkout process caused a high abandonment rate.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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Insights
Atlantic BT's Insights
We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.
Insights
Let's dig deeper. Explore more expert insights about User Testing and needing help starting out.
Explore Our InsightsQuestions & Answers
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Learn More How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
Learn More