Improve UX by making your application easy to understand.
A clear information architecture drives a smooth experience.
For industries like Higher Education, eCommerce, and Government, your users won’t want or be able to use your website if they can’t navigate to the information they need. Encouraging customers to use your website to answer their own questions can free up other resources, like phone lines and help desks. Well-planned and designed information architecture can make it easier for users to accomplish goals, find needed information, and work efficiently.
“I can’t find anything in our website.”
“Our website is confusing and not user-friendly.”
“We get so many calls because people can’t find answers on our website.”