The Why
A clear information architecture drives a smooth experience.
For industries like Higher Education, eCommerce, and Government, your users won’t want or be able to use your website if they can’t navigate to the information they need. Encouraging customers to use your website to answer their own questions can free up other resources, like phone lines and help desks. Well-planned and designed information architecture can make it easier for users to accomplish goals, find needed information, and work efficiently.
“I can’t find anything in our website.”
“Our website is confusing and not user-friendly.”
“We get so many calls because people can’t find answers on our website.”
...just to name a few, of course.
How Atlantic BT Helps You
User insights will fuel intuitive design that simplifies your site.
User-Centered Design
Put your users first in your information architecture by using language and organization that makes sense to them.
Test for Better Decision-Making
Base design decisions or real user feedback and test information architecture with real people to hone in on the best solution.
Navigation Design
Create easy to use navigation systems to make navigating through your website or application easier.
Enhance Findability
Improve your user’s ability to find information with better search, better metadata, and better options for locating what they need.
UX Design Case Studies
NC.gov
Transforming the Digital Face of North Carolina Government
Serving a wide demographic of 9.9 million citizens, NG.gov faced a challenge catering to diverse user groups. A strong UX and clear navigation was needed to increase traffic and engagement.
Global Knowledge
Strengthening UX for an eLearning Powerhouse
Offering over 4,100 courses, the Global Knowledge website had grown difficult to manage. Furthermore, a complex enrollment and checkout process caused a high abandonment rate.
The Atlantic BT Manifesto
The Ultimate Guide To Planning A Complex Web Project
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Insights
Atlantic BT's Insights
We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.
Insights
Let's dig deeper. Explore more expert insights about Experience Design and needing help starting out.
Explore Our InsightsQuestions & Answers
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
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