Go beyond the basics with an immersive content strategy.
The basics of content strategy involves finding topics that cater to your target audience, keyword research, and writing SEO optimized copy. Atlantic BT goes beyond this standard. A complex content strategy delves into persona research and user testing, choosing a CMS that supports your strategy, and structuring information in a meaningful way. Taking each of these steps is essential to form a fail-proof method of communicating with users.
“I am expanding my website and need help determining topics to write about.”
“My website makes it difficult to create new pages and blog posts.”
“I don’t know what content would best serve my users.”
“My website is not converting.”
“I don’t know how to organize content on my website to best serve users.”
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.