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Content Strategy

Clear communication with users drives results.

The Why

Go beyond the basics with an immersive content strategy.

The basics of content strategy involve finding topics that cater to your target audience, keyword research, and writing SEO optimized copy. Atlantic BT goes beyond this standard.

A complex content strategy delves into persona research and user testing, choosing a CMS that supports your strategy, and structuring information in a meaningful way. Taking each of these steps is essential to form a fail-proof method of communicating with users.

“I am expanding my website and need help determining topics to write about.”
“My website makes it difficult to create new pages and blog posts.”
“I don’t know what content would best serve my users.”
“My website is not converting.”
“I don’t know how to organize content on my website to best serve users.”
...just to name a few, of course.

How Atlantic BT Helps You

A strong content strategy builds a foundation for digital growth.

Guide users to information.

Incorporate persona research into naming pages, organizing content, and navigation.

Organize a publishing workflow.

Incorporate templates, user level access and permissions, and approval processes within your CMS.

Showcase the right information.

Diagnosing user pain points and what they are looking for drives topic creation. Target your audience with content they care about most.

Increase engagement and loyalty.

Create newsletter, email, and blog strategies that drive existing users back to your website.

Dig Deeper

A comprehensive Content Strategy is woven into the UX process.

Because Content Strategy is baked into research, digital strategy, and design; it overlaps with many of our other services.

01

CMS Consulting

Select a CMS (or find ways to customize your existing CMS) to support content creation and publishing strategy. Whether it’s WordPress, Drupal, or a recommended editor – the right technology will streamline the process.

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02

Persona Research

Researching your target audience empowers you to craft content that speaks to their pain points. Persona research includes interviews, surveys, and market analysis.

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03

Information Architecture

Structure information on your website to encourage easy navigation and less confusing with labeling. Help users get to the content they need as quickly as possible.

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04

User Testing

After keyword and market research, test theories to see how content actually performs on your website. User testing typically involves card sorts, surveys, and tree testing.

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Experience Design Case Studies

Campbell University

Campbell University unifies its brand with a website overhaul.

Campbell Site collage and style guide
Branding CMS Solutions Content Strategy
Campbell sought a more unified presence between multiple departments, an enhanced mobile experience, and an information architecture that would guide users to essential information.
View Case Study
Aspiro

Doubling Admissions for an Adventure Therapy Company

Aspiro Site
Branding Digital Strategies Responsive Design
With the goal of increasing online registrations, Aspiro needed to take its website to the next level. Learn more about how ABT lowered their bounce rate and boosted engagement.
View Case Study

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

The Ultimate Guide To Planning A Complex Web Project
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Insights

Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Insights

Article

Does your website need to be more functional or usable?

Natalie Iannello
Natalie Iannello
Feb 28 - 3 min read

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Leveraging NLP for Better Survey Data & Customer Satisfaction

Randy Earl
Randy Earl
Nov 30 - 7 min read
Let's dig deeper. Explore more expert insights about User Testing and needing help starting out.
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Questions & Answers

What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More about What is web design and development?
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Learn More about How do I create, organize, and write a digital strategy?
How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization. 
Learn More about How do I avoid digital strategy pitfalls?