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Content Strategy

Clear communication with users drives results.

The Why

Go beyond the basics with an immersive content strategy.

The basics of content strategy involves finding topics that cater to your target audience, keyword research, and writing SEO optimized copy. Atlantic BT goes beyond this standard. A complex content strategy delves into persona research and user testing, choosing a CMS that supports your strategy, and structuring information in a meaningful way. Taking each of these steps is essential to form a fail-proof method of communicating with users.

“I am expanding my website and need help determining topics to write about.”
“My website makes it difficult to create new pages and blog posts.”
“I don’t know what content would best serve my users.”
“My website is not converting.”
“I don’t know how to organize content on my website to best serve users.”
...just to name a few, of course.

How Atlantic BT Helps You

A strong content strategy builds a foundation for digital growth.

Guide users to information.

Incorporate persona research into naming pages, organizing content, and navigation.

Organize a publishing workflow.

Incorporate templates, user level access and permissions, and approval processes within your CMS.

Showcase the right information.

Diagnosing user pain points and what they are looking for drives topic creation. Target your audience with content they care about most.

Increase engagement and loyalty.

Create newsletter, email, and blog strategies that drive existing users back to your website.

Dig Deeper

A comprehensive Content Strategy is woven into the UX process.

Because Content Strategy is baked into research, digital strategy, and design; it overlaps with many of our other services.

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

Insights

Atlantic BT's Insights

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Questions & Answers

What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
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How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
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How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
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