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Brand Development

Stand out from the crowd and craft a memorable brand for your audience.

The Why

We create brands people can’t stop thinking about.

Branding is about creating a difference, adding value, and connecting with people. In a digital world, strategies that bring human interactions to technology has never been more important. The best brands are simple ones: they’re easy to understand and impossible to ignore.

As an agency, everything we do is focused on helping brands simplify and clarify who they are and what they stand for. We collaborate with our partners to craft the identity, voice, and messages that build modern brands, and express them clearly, authentically, and in unexpected ways.

“Our target audience doesn’t recognize us.”
“Our business isn’t competing in the marketplace.”
“Our customers aren’t loyal to us.”
“Our employees aren’t aligned with the same values.”
...just to name a few, of course.

How Atlantic BT Helps You

Carve your niche and build recognition.

Gain a competitive edge in the market.

When people recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates above the competition.

Build customer loyalty and shared values.

The recognition and elevation that a strong brand builds upon all lend to greater loyalty. People are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with people.

Easily introduce your new products.

When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your audience will often be interested in your new products and even anticipate them being released.

Enhance credibility and ease of purchase.

Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.

Build recognition.

Having a strong brand works to build customer recognition. People are far more likely to choose a brand that they recognize over something unfamiliar.

Dig Deeper

Brand Development Services

01

Brand equity research

Understand the commercial value, or equity, that is derived from consumers’ perceptions of the brand name of a particular product or service.

02

Brand strategy

Develop a plan for what your brand stands for, what promises your brand makes to customers, and what personality your brand conveys through its marketing.

03

Brand voice and tone

Find and establish the personality and emotion infused into your communications.

04

Brand identity

Establish the visible elements of your brand – such as color, design, and logo – that identify and distinguish your brand in consumers’ minds.

05

Brand collateral

Create a collection of media used to promote the brand and support the sales and marketing of a product or service.

06

Brand governance

Develop a plan where the key to success is cultivating the mindset, process, and tools to engage, educate, and empower your associates.

The Atlantic BT Manifesto

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