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Questions & Answers
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.Learn More
How much does a digital strategy cost?
Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.Learn More
How do I improve my digital strategy?
The first step to improving your digital strategy is understanding what’s not working with your current digital strategy. Are you not hitting your new customer acquisition goals? Revenue by customer?Learn More
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.Learn More
How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.Learn More
How does digital transformation help blue ocean strategy?
If both blue ocean strategy and digital transformation strategy exist; the blue ocean strategy would be the top level strategy, while digital transformation would be a necessary component of achieving the blue ocean strategy. To fully answer this question, let's first define Blue Ocean Strategy.Learn More
Why is having a digital strategy important?
Digital strategy is important because there are few sectors technology won’t ultimately touch or transform. If your organization isn’t paying attention to digital strategy, you will fall behind and potentially reach a point where you are obsolete relative to competitors.Learn More
Campbell University unifies its brand with a website overhaul.
Campbell sought a more unified presence between multiple departments, an enhanced mobile experience, and an information architecture that would guide users to essential information.
NC Department of Commerce
Implementing a State-Wide Digital Strategy
Atlantic BT has a refined Discovery process well-suited for government agency rollouts. See how we were able to help NC DoC meet strategic objectives.