Great design changes the way people interact with your brand.
Design your world to be a better place.
In the technology driven world we live in, the primary way we engage with our customers, employees, and users is usually through a digital interface. User-centered customer experiences create competitive advantages and transform how people perceive brands. The key to these experiences is not simply that they are digital, but that they are transformative for user access, ease of use, and ultimately user experience.
“I don’t think my customers can find my products.”
“People don’t like using my site.”
“We aren’t providing as good of an experience as our competitors.”
“It’s too hard for users to get what they want, so they just stop trying.”
...just to name a few, of course.
Atlantic BT's Insights
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Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
How does digital transformation help blue ocean strategy?
If both blue ocean strategy and digital transformation strategy exist; the blue ocean strategy would be the top level strategy, while digital transformation would be a necessary component of achieving the blue ocean strategy. To fully answer this question, let's first define Blue Ocean Strategy.
Digital strategy is important because there are few sectors technology won’t ultimately touch or transform. If your organization isn’t paying attention to digital strategy, you will fall behind and potentially reach a point where you are obsolete relative to competitors.
Atlantic BT’s designers, project managers, and developers were great partners with our own team of creative professionals to develop a robust and brand-consistent platform. We are now in a much better position to serve the needs of our campuses.
Haven HottelAssistant VP for Communications and Marketing at Campbell University