What is a digital strategy? The answer is unique to your needs.
Building a Digital Strategy
Digital transformation is a proven path to opening new markets, creating operational efficiencies, and driving revenue. To capture the potential of digital transformation, organizations of all sizes and stripes are creating robust digital strategies. If you haven’t developed, implemented, and optimized your digital strategy yet, your competition will leave you behind.
But what is a digital strategy? There is no fixed answer: to operations it’s data analytics, to IT it’s the cloud, to marketing it’s social media and the web, and so on. It is important to know which aspects apply to you and how they can be leveraged.
“I don’t know where to begin mapping our Customers’ Experience and identifying ways to improve it.”
“How do we start overhauling our customer-facing technology systems?”
“How do we build applications that support customer engagement?”
...just to name a few, of course.
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Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization.
How does digital transformation help blue ocean strategy?
If both blue ocean strategy and digital transformation strategy exist; the blue ocean strategy would be the top level strategy, while digital transformation would be a necessary component of achieving the blue ocean strategy. To fully answer this question, let's first define Blue Ocean Strategy.
Digital strategy is important because there are few sectors technology won’t ultimately touch or transform. If your organization isn’t paying attention to digital strategy, you will fall behind and potentially reach a point where you are obsolete relative to competitors.
One of the interesting things about Digital Transformation is everyone seems to define it a little differently. The reality is that consultants sometimes label a new marketing plan a digital transformation strategy -- it’s not.
Atlantic BT’s designers, project managers, and developers were great partners with our own team of creative professionals to develop a robust and brand-consistent platform. We are now in a much better position to serve the needs of our campuses.
Haven HottelAssistant VP for Communications and Marketing at Campbell University