What is a digital strategy? The answer is unique to your needs.
Building a Digital Strategy
Digital transformation is a proven path to opening new markets, creating operational efficiencies, and driving revenue. To capture the potential of digital transformation, organizations of all sizes and stripes are creating robust digital strategies. If you haven’t developed, implemented, and optimized your digital strategy yet, your competition will leave you behind.
But what is a digital strategy? There is no fixed answer: to operations it’s data analytics, to IT it’s the cloud, to marketing it’s social media and the web, and so on. It is important to know which aspects apply to you and how they can be leveraged.
“I don’t know where to begin mapping our Customers’ Experience and identifying ways to improve it.”
“How do we start overhauling our customer-facing technology systems?”
“How do we build applications that support customer engagement?”
...just to name a few, of course.
Atlantic BT’s designers, project managers, and developers were great partners with our own team of creative professionals to develop a robust and brand-consistent platform. We are now in a much better position to serve the needs of our campuses.
Haven HottelAssistant VP for Communications and Marketing at Campbell University