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Content Strategy

Raleigh Content Marketing & Management

The Basics

What is content strategy?

Content strategy is a catch-all term to describe the planning, creation, distribution, governance, audience, and pretty much all aspects of your content. At Atlantic BT we treat your strategy as if it were our own. We leave no stone unturned when it comes to putting your strategy together from research to governance implementation. 

Comprehensive Content Strategy Services

What We Do for Your Content

Content Inventory

This is the process of crawling and cataloging all content on your site to get a view of what currently exist under your domain.

Tone and Voice Development

This task is aided by stakeholder and user research to grasp an understanding of a website’s audience. Tone and voice guidelines are then identified and implemented as part of a governance plan.

Governance Plan

The governance plan outlines the planning of content as well as the human processes required to accomplish content related goals.

Outlined Strategy

The outlined content strategy is the culmination of all content related work and is a reference for content creation.

Content Audit

A content audit (commonly confused with content inventory) is the process of evaluating your current content and determining content status and placement.

Redirect Mapping

Redirect mapping is used during or after a new website build or redesign to push users hitting old or non-existent URLs to the new pages/URLs.

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

Tell Your Story.
Grow Your Business.

Content isn’t just a marketing channel, it’s an opportunity to become experts in your industry.

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