Atlantic BT leverages advanced technologies which enable you to reach the greatest number of customers while spending the least amount of advertising dollars.
What is PPC (Pay Per Click)?
Pay-per-click marketing allows you to place your advertisements at the top positions in Google’s search results pages, and also at the front of your customer’s social media feeds. But in order to earn those top positions, you need to precisely target your customers with a sound keyword strategy and high quality content.
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A Comprehensive Digital Strategy
We’re constantly modifying our methods and technologies to meet the needs of an ever-changing advertising landscape. And unlike most agencies, we optimize your campaigns on a daily basis.
A/B Split Testing
We constantly modify our ad campaigns to identify opportunities for improvement. Whether it be new ad copy, a landing page redesign, or changes to your keyword strategy, we’re continually testing to deliver better results.
Balanced Keyword Strategy
Maximizing your PPC traffic and ROI requires a balanced keyword strategy. High search volume head terms can generate a large amount of traffic, but the conversion rate is much higher for long-tail search terms. Our PPC specialists have become experts in balancing keywords to create the most effective paid campaigns.
Organized Campaign Structure
One of the fastest ways to derail a pay-per-click campaign is to lose focus on organization. Losing tracks of keywords and ad groups can drastically affect your quality scores and cost-per-click. Our team will take a deep dive into your account to ensure your ad groups are set up for optimal performance.
Is PPC is a good option for you?
If you’re interested in exploring all of your digital marketing options, we are happy to chat. Learn more about our past successes with clients and our recommendations for your marketing strategy.