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Digital Advertising & Pay Per Click Our agency offers PPC services in Raleigh NC

The Basics

What is PPC (Pay Per Click)?

Pay-per-click marketing allows you to place your advertisements at the top positions in Google’s search results pages, and also at the front of your customer’s social media feeds. But in order to earn those top positions, you need to precisely target your customers with a sound keyword strategy and high quality content. Atlantic BT leverages advanced technologies which enable you to reach the greatest number of customers while spending the least amount of advertising dollars.

Digital Strategy & PPC Company

How We Optimize Your Pay Per Click Campaigns

Google AdWords

Google’s pay per click advertising allows you to acquire instant traffic by paying for top position within search results pages. By targeting high-converting keywords and delivering quality ad content, you can acquire the greatest number of clients with the lowest total spend.

Social Media Advertising

Advertising on social media platforms like Facebook, LinkedIn and Instagram can be a highly effective method of nurturing your current and prospective customers. With compelling ad copy and in-depth market research, Atlantic BT can maximize your social media ROI.

Remarketing Campaigns

Remarketing, or “retargeting” allows you to target users who have previously visited your website, but didn’t necessarily make a purchase. Our dynamic remarketing campaigns will reach those previous customers with advertisements featuring the product(s) they’ve viewed or are interested in. This is a highly effective way to influence your most qualified customers.

Pay-per-click Audits

Are you running your own PPC campaigns? Are you unsatisfied with the results from your current PPC vendor? Atlantic BT can provide an in-depth analysis of your advertising accounts. Regardless of the number of campaigns you are running, we will look at every level of your account to identify missed opportunities and flawed strategies.

A Comprehensive Digital Strategy

We’re constantly modifying our methods and technologies to meet the needs of an ever-changing advertising landscape. And unlike most agencies, we optimize your campaigns on a daily basis.

A/B Split Testing

We constantly modify our ad campaigns to identify opportunities for improvement. Whether it be new ad copy, a landing page redesign, or changes to your keyword strategy, we’re continually testing to deliver better results.

Balanced Keyword Strategy

Maximizing your PPC traffic and ROI requires a balanced keyword strategy. High search volume head terms can generate a large amount of traffic, but the conversion rate is much higher for long-tail search terms. Our PPC specialists have become experts in balancing keywords to create the most effective paid campaigns.

Organized Campaign Structure

One of the fastest ways to derail a pay-per-click campaign is to lose focus on organization. Losing tracks of keywords and ad groups can drastically affect your quality scores and cost-per-click. Our team will take a deep dive into your account to ensure your ad groups are set up for optimal performance.

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