Information Architecture (IA) is the science of structuring, organizing, and labeling content on all digital assets. It’s the backbone of your website. Without it, your site cannot support itself. It will live in your basement and never move out.
Solidly built, well-mapped IA allows users to easily access content on your website. Atlantic BT approaches IA by merging organizational art and science to anticipate user questions before they turn into issues. This consistently keeps you one step ahead.
Looking Through The Lens of Information Architecture
Your website may have years (even decades) worth of existing content. The biggest challenge we see facing many websites is the number of orphaned pages (no existing link) and 404 Errors living on the live site.
Content is king and always will be. If your website relies heavily on frequently publishing new content, a cohesive, streamlined process allows you to be agile and allocate time to other priorities.
Unfortunately, no Magic 8 ball will be able to predict the future for your IA. However, it is still critical to plan ahead. Laying the foundation for a scalable content structure will save you time, headaches, and most importantly, money. Outlook good.
Ready for modern web technology and a sharp, user-friendly design? We want to give you exactly that. Contact us to get started.