Manufacturing Company Redesign - Case Study - Atlantic BT

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The challenge.

A local construction company, ST Wooten, sought a partner to help drive better recruitment and customer engagement. Their outdated system was difficult to manage and lacking in UX.

The solution.

We modernized and redesigned the website to drive better recruitment and customer engagement. Atlantic BT performed a WordPress migration, building a content management system that empowered users with custom post types for work locations, highlights of past work, and other content.

We also added a custom map feature with profiles and features of all Wooten locations to help customers find the nearest site.

The final results.

Our in-depth content strategy deepened user engagement. Empowering ST Wooten’s team to add new content easily meant that they could continue to produce traffic-driving pages.

The new WordPress website lead to:

41% increase in pageviews
99% improved bounce rate

Before Redesign:

After Redesign:

Close up of person in propper military wear

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After Propper’s Magento 1 redesign proved successful, they turned to Atlantic BT for a Magento 2 upgrade to further streamline their business units.

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Pharmacist filling out a prescription

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