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UX Design, Accessibility, Information Architecture

Shaping User Experience for Shaw University

The Challenge

Shaw University served a diverse audience: prospective students, current students, and alumni. To reach each of these audiences, Shaw University was looking to update their information architecture and design.

They needed to find a partner that was able to hand off designs they could build in their proprietary CMS.

Our Solution

Utilizing grant funding, Shaw partnered with Atlantic BT to begin defining their audience needs. We were able to provide a modern, updated visual to accompany the reimagined navigation.

Working with the Shaw University team, the Atlantic BT designers and front-end developers created a visual experience while Shaw implemented the designs on their proprietary CMS.

With every new piece of content added, from images to tabular data, and on to more complex items such as forms, there are accessibility issues that must be properly implemented by the content creator. Due to this fact, training and governance must be an ongoing part of any web project that wishes to remain accessibility compliant.

ABT worked closely with Shaw University’s web team to train and support its team on 508 accessibility guidelines in an effort to remain WCAG 2.0 AA compliant. ABT played a large part in helping Shaw establish a Governance plan for taking responsibility in accessibility and continually monitoring their site to avoid Office of Civil Rights (OCR) complaints. Since their collaboration with ABT, Shaw has been able to do just that.

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