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Digital manufacturing website redesign.

Shapeways’ digital manufacturing services have enabled over one million customers globally to create more than 21 million parts, leveraging 11 different technologies and 90 different materials and finishes. Facing the need for a website redesign to accommodate escalating enterprise demands, Shapeways collaborated with Atlantic BT for a custom website solution tailored to their specific requirements. Through Atlantic BT’s comprehensive Discovery and Design Process, they successfully overhauled Shapeways’ website, ensuring it was optimally structured to support their expanding business needs and enhance user engagement.

Mockup of several pages of the Shapeways website

At a glance.


Shapeways is revolutionizing the multi-trillion dollar manufacturing industry by digitizing the end-to-end manufacturing process. Offering top-tier digital manufacturing solutions, Shapeways serves over 1 million customers in more than 180 countries, catering to both enterprise and consumer segments. Their manufacturing processes include 3D printing alongside traditional manufacturing methods such as injection molding, urethane casting, CNC machining among others, ensuring high-quality production for a wide array of needs.

The ask.

As the company has grown from a consumer, self-service, 3D printing brand to more mid-size and enterprise customers, it became difficult to balance the two customers on the website. Additionally, Shapeways acquired a few manufacturing companies to expand their verticals and needed a way to integrate them into the brand. Shapeways’ main goal was to grow their enterprise clients and their current design was too consumer-focused. To tackle their growing pains, they partnered with Atlantic BT for a website redesign that would tailor experiences for both consumer and enterprise customer groups.

The solution.

Atlantic BT assisted with both the Discovery phase and Design phase of the website redesign. As part of our discovery process we first talked to stakeholders to gain a deeper understanding of their business needs. The majority of their profit comes from medium to enterprise clients for traditional manufacturing while a small profit comes from consumer one-off, self-service 3D printing jobs. We interviewed various users and created 14 personas, prioritizing the enterprise users in order to grow that user base. During the Design phase, we provided concept boards and overhauled the website to reflect Shapeways’ new growth and appeal more to the enterprise clients.

The end result.

We restructured the website’s navigation to establish two distinct sections: an enterprise-focused version and a consumer-oriented marketplace. The new enterprise site underwent a comprehensive redesign, tailored specifically to cater to enterprise personas. This strategic segmentation allows the main site to directly address enterprise users, highlighting Shapeways’ extensive expertise in large-scale traditional manufacturing, while still preserving access to consumer services. This approach ensures a more targeted and effective communication with each user group, enhancing their overall experience on the website.