Scott Madden - Web Development Case Study - Atlantic BT

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The Challenge

ScottMadden wanted to leverage the content on their website to engage their audience and develop relationships. However, the content was extremely difficult to find and lacked a human-centric strategy. Being a consulting firm, their people were the ones creating content and relationships, and the website needed to highlight consultants’ individual expertise.

Our Solution

Atlantic BT developed a taxonomy to connect their areas of focus to both insights and the internal thought leaders creating these insights. An insights library showcased all of their content, allowing users to search and filter for what they sought out. Furthermore, the library helped users navigate to similar content or additional pieces by the same author.

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How Atlantic BT boosted site speed to drive more business.

Site performance is a key factor for organic rankings, ad performance, and UX. See how Atlantic BT reduced site speed to drive organic traffic, conversions, and ultimately revenue.

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DevOps Partnership With IT Giant Expands to Larger Territory

After branching off from Xerox, Conduent needed a partner to manage the DevOps environment of over 20 websites. Atlantic BT took the initiative to seamlessly bridge this gap.

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