Custom eCommerce Application Creates New Business Opportunities
Cloud Services, CRM Integration, Hosting, Magento, Software Development
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The Solution
As the results from a Magento 1 platform proved success, Propper decided to partner with ABT on a Magento 2 upgrade. Inventory was now easier to manage, as it was synced by merging ERP systems with Propper’s eCommerce store. Mobile capabilities were also added, nurturing Propper’s expanding customer outreach. A plan for the future was also put in place as the site’s infrastructure, built through Amazon Web Services, was enabled to autoscale infinitely. This provided consistent support for the site as it continued to grow, helping every aspect of the web domain to be stronger and more reliable.
A History of Dependability Guaranteed for the Future
Propper was now the proud owner of an accommodating and stalwart website that embodied the company’s core values and goals. After implementing new technology and design, Propper saw their site revenue increase by 80% and their conversion rate doubled. Instead of plateauing, this upward trend has remained consistent. Also proving to be consistent was the partnership developed between Propper and Atlantic BT. The teamwork remains ongoing, as ABT continues to assist Propper with marketing, analytics, security, and site improvement. Through positive communication, vision, and an investment in the long term success of Propper, a lasting partnership has thrived.
ABT doesn’t believe in vanishing once a project is complete as such re-designs never are if the goal is growth. Knowing that change is constant, ABT is dedicated to being a reliable source of knowledge and support for every part of the journey and beyond. Quality will always stand the test of time.
The Look of a Leader
Updated eCommerce Platform
Migrating to Magento 2 meant organization, clarity, and a modern UX. Magento 2 also provided the benefits of a mobile-friendly UX and a streamlined platform for multiple business units.
Mobile-Friendly Experience
A strong mobile experience helped nurture Propper’s expanding customer outreach and helped them stay competitive with other eCommerce stores.
Streamlined Business Units
Combing Propper’s B2B and B2C storefronts with Magento 2 meant that both stores would work in tandem.
Updated UX
Product pages were designed with consumer habits in mind, informed by discovery work conducted by ABT from the beginning.