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Medical Web Design for Contract Research Organization

Premier Research

Premier Research engaged Atlantic BT for a complete redesign of their WordPress website to better embody their commitment to scientific innovation. As a CRO conducting advanced clinical research, Premier Research wanted a modern, forward-thinking website that would appeal to cutting-edge biotech companies. In addition to a sleek, cutting-edge design, they needed the site’s forms to be fully responsive to ensure a seamless experience for users across all devices. They needed a technology partner with a proven track record in delivering high-quality websites and the flexibility to supplement their team where they needed the most help. Premier Research turned to Atlantic BT to bring their medical web design vision to life and position them as the go-to choice for biotech companies seeking research excellence.

Project Type

Custom Website

Technology

WordPress

Industry

Medical

Company Overview

Premier Research logo
Premier Research Before and After redesign

Premier Research, while working with a contracted designer, sought Atlantic BT to supplement their development team and provide design assistance as needed. Their vision was to completely revamp their website with engaging visuals, including animated SVGs, videos, dynamic hover states, and other interactive elements to create a highly immersive experience. This medical web design also required a significant content migration to ensure a smooth transition. Additionally, Premier Research wanted their Premier Perspectives blog to have simpler filtering options and greater customization capabilities for content editors, making it more user-friendly and flexible for managing updates.

We conducted stakeholder interviews to get a better understanding of Premier Research’s business needs and user requirements. We made recommendations to the existing site structure based on feedback we received from those interviews. Atlantic BT recommended a layout for categories in the Premiere Perspectives Blog for increased user experience. Lastly, we made accessibility recommendations to designs to help augment their contract designer.

We assisted in any design help their designer needed including; laptop, mobile and tablet breakpoints. We also made extensive annotations for animation and design specifications.

Atlantic BT handled both the front-end and back-end development of Premier Research’s medical web design. On the back end, we implemented a detailed migration plan, importing 102 users, and conducted a thorough audit of plugins and integrations to simplify management and improve performance. For the front end, we revamped the user interface with animated graphics, a refreshed look and feel, and an intuitive megamenu to enhance navigation. These updates ensured a seamless and engaging experience for both users and content editors.