State of North Carolina Seeks Usable Website to Serve Its Citizens
Atlantic BT was brought in to help make North Carolina’s vision for the Digital Commons a reality.
NC.gov serves 9.9 million people in North Carolina, with 23% younger than 18 and 14% older than 65. As a wide range of users attempted to navigate NC.gov, the link-heavy interface and discrepancies in navigation across different agencies frustrated visitors. The lack of cohesiveness often led visitors to call the agency office directly (instead of finding it online), wasting the time of state employees and taxpayers.
To make NC.gov usable, Atlantic BT stepped in to create an intuitive interface using common language.