38%
190%
171%
The Solution
Atlantic BT brought experience to the table in navigating complex web projects – including coordination among multiple departments, a range of domains and subdomains, and tens of thousands of pages.
We reimagined NC.gov using a user-centric content governance strategy and digital style guide to unify the look and feel of every agency page. The new NC.gov used a streamlined, mobile-friendly sitemap that made it simple to find essential information across devices.
Enhanced UX With Navigation and New Content
We created a streamlined, digital face for NC.gov, but also drew on persona research to create a flexible design system that would adapt to each agency’s needs. With a streamlined navigation, mobile-friendly sitemap, and a system for publishing new content; NC.gov achieved a user-friendly structure.
Streamlined Navigation
We made a unified navigation of the website using a new Drupal framework which resolved immediate navigation pain points.
Mobile-Friendly Sitemap
We improved the overall user experience by testing and creating a mobile friendly sitemap.
Increased Traffic Through Content
With their new Drupal-based site, agency representatives are now able to create their own content to drive more organic traffic and improve page views per session exponentially.
Related Case Studies
See the results.


Making tax filing less painful for NC citizens.

