Creating a streamlined and user-friendly experience across NC government agencies
NC.gov serves 9.9 million people in North Carolina, with 23% younger than 18 and 14% older than 65. From facilitating contracts for business leaders to providing policy details for citizens and non-profit advocates, the state’s site offers the public all kinds of valuable information. However, for many users, that information was hard to find.
As users attempted to navigate NC.gov, the link-heavy interface and discrepancies in navigation across different agencies frustrated visitors to the site. This often led visitors to call the agency office directly instead of finding it online, wasting the time of state employees and taxpayers. To make NC.gov usable, Atlantic BT stepped in to create an intuitive and unified experience for all North Carolina users.
Imagine having to pull together 75,000 different agency webpages—all with different content and design—into one user-friendly experience. NC.gov needed not just a unified look and feel, but a larger, encompassing theme that could guide their growth.