Creating a streamlined and user-friendly experience across NC government agencies

NC.gov serves 9.9 million people in North Carolina, with 23% younger than 18 and 14% older than 65. From facilitating contracts for business leaders to providing policy details for citizens and non-profit advocates, the state’s site offers the public all kinds of valuable information. However, for many users, that information was hard to find.

As users attempted to navigate NC.gov, the link-heavy interface and discrepancies in navigation across different agencies frustrated visitors to the site. This often led visitors to call the agency office directly instead of finding it online, wasting the time of state employees and taxpayers. To make NC.gov usable, Atlantic BT stepped in to create an intuitive and unified experience for all North Carolina users.

The Story

How to Create a User-friendly Experience across State Agencies

The Challenge

NC.gov faced a crisis of usability. This homepage for NC government relied on a long list of links to various agency sites, making it hard for visitors to find what they needed. NC.gov also lacked a cohesive digital experience. Because each agency managed its site in silos, users had to reorient themselves to a new navigation whenever they opened a new agency page.

The Strategy

Atlantic BT reimagined the digital face of NC.gov using a user-centric content governance strategy and digitial style guide to unify the look and feel of every agency page. The new NC.gov used a streamlined, mobile-friendly sitemap that made it simple to find essential information on a variety of different devices.

The Result

The new face of NC.gov achieved a 38% lower bounce rate and a 6% increase in page views. As part of Atlantic BT’s partnership with the NC government, Atlantic BT will transform the state’s Secretary of State page as well as its DevOps projects to improve efficiency and transparency.

Imagine having to pull together 75,000 different agency webpages—all with different content and design—into one user-friendly experience. NC.gov needed not just a unified look and feel, but a larger, encompassing theme that could guide their growth.

Strategy & UX

NC Gov Example 1 NC Gov Example 2 NC Gov Example 3

UX and Design:
Unique, but Unified

We created a streamlined, digital face for NC.gov, but also drew on persona research to create a flexible design system that would adapt to each agency's needs.

Image-Driven Design

Streamlined Navigation for Easy Access

We made a unified and user-friendly navigation of the website using a new Drupal framework which resolved their immediate navigation needs.

Mobile-First Approach

Mobile-Friendly Site-Map

We improved the overall user experience by creating a mobile friendly site-map which tested well on multiple devices.

Content Management

Improve Traffic Through Content

With their new Drupal-based site, agency representatives are now able to create their own content to drive more organic traffic and improve page views per session exponentially.

190%

More organic traffic and pageviews

98%

New Users

497812

Page views first week

171%

Increase in visits on mobile devices

Digital Style Guide

Empower Employees for the Future

By creating a digital style guide, we empowered employees to keep their department pages up to date while staying consistent with the rest of the site.

NC.gov Styleguide

Get the Full Story

Learn How This Dynamic Redesign Served NC Citizens

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