Bob Barker
Bob Barker needed to overhaul their eCommerce strategy in order to engage loyal customers and help the company expand.
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Martin Marietta
Transforming the Digital Face of a Global Materials Supplier
For more than 50 years, Martin Marietta has provided heavy building materials for countless roads, bridges, and other essential infrastructure. However, Martin Marietta’s website did not reflect its global vision. To continue meeting the world’s building needs, Martin Marietta needed a new digital presence that would educate, empower, and engage its multinational customers.
Atlantic BT analyzed Martin Marietta’s business, using this insight to design a modern website which facilitated business growth through deeper user engagement.
50%
Increase in website traffic
9,000
New leads in 6 months
20%
Increase in new sessions
28%
Increase in organic sessions
Visualizing Projects:
High resolution pictures of Martin Marietta's projects helped emphasize their full capabilities and dedication to quality.
Research-Driven Design
We began with an end-to-end analysis of Martin Marietta’s business. After running persona workshops and stakeholder interviews, we had the insight needed to inform our design.
Development of New Features
To drive customer engagement with Martin Marietta’s brand and homepage, we created tools empowering visitors to locate the nearest supply sites and to estimate their materials needs for a future project.
Home Page Redesign
To emphasize the scope of Martin Marietta’s work, we used high resolution photographs of building sites and facilities.
Mobile Enablement
Usability tests helped us to refine the new homepage design and interactive tools, ensuring that these new elements worked well on mobile devices.
Building a Stronger Bridge
Martin Marietta's new site made a significant leap forward, demonstrating their dedication to keep pace with their modern users. Clarity and ease of use provided clients with direct access to the tools they needed and the answers they sought.
before
after
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