50%
9,000
20%
The Solution
Atlantic BT dug into Martin Marietta’s business needs, then used this insight to reimagine the company’s homepage. We also created online tools to help customers find nearby facilities and estimate project requirements.
Research-Driven Design
We began with an end-to-end analysis of Martin Marietta’s business. After running persona workshops and stakeholder interviews, we had the insight needed to inform our design.
Development of New Features
To drive customer engagement with Martin Marietta’s brand and homepage, we created tools empowering visitors to locate the nearest supply sites and to estimate their materials needs for a future project.
Home Page Redesign
To emphasize the scope of Martin Marietta’s work, we used high resolution photographs of building sites and facilities.
Mobile Enablement
Usability tests helped us to refine the new homepage design and interactive tools, ensuring that these new elements worked well on mobile devices.
Building a Stronger Bridge



Related Case Studies
See the results.


Driving a 41% increase in traffic with a WordPress migration.

