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Martin Marietta
Transforming the Digital Face of a Global Materials Supplier
To advance the business of a global materials supplier, Atlantic BT designed its new digital presence with powerful tools.
overview
Martin Marietta’s new digital presence needed to reflect the company’s international reputation and success.
For more than 50 years, Martin Marietta has provided heavy building materials for countless roads, bridges, and other essential infrastructure. However, Martin Marietta’s website did not reflect its global vision. To continue meeting the world’s building needs, Martin Marietta needed a new digital presence that would educate, empower, and engage its multinational customers.
Atlantic BT analyzed Martin Marietta’s business, using this insight to design a modern website which facilitated business growth through deeper user engagement.
Visualizing Projects:
High resolution pictures of Martin Marietta's projects helped emphasize their full capabilities and dedication to quality.
The Challenge
A national supplier of aggregates and building materials, Martin Marietta lacked a web presence that reflected its global vision. MartinMarietta.com was failing to educate and engage visitors, leading to a high bounce rate.
The Strategy
Atlantic BT dug into Martin Marietta’s business needs, then used this insight to reimagine the company’s homepage. We also created online tools to help customers find nearby facilities and estimate project requirements.
The Results
Atlantic BT’s redesign of MartinMarietta.com achieved a 50% increase in new users and reduced the bounce rate by 30%. The new site locator and product calculator tools help Martin Marietta drive better deals.
50%
Increase in site users
9,000
New leads in 6 months
20%
Increase in new sessions
28%
Increase in organic sessions
Eileen Allen
Martin Marietta is a truly global company, but their web presence did not reflect their reputation and success. We needed to build a site that matched who they were to the rest of the world.
VP Strategy // AtlanticBT
Research-Driven Design
We began with an end-to-end analysis of Martin Marietta’s business. After running persona workshops and stakeholder interviews, we had the insight needed to inform our design.
Development of New Features
To drive customer engagement with Martin Marietta’s brand and homepage, we created tools empowering visitors to locate the nearest supply sites and to estimate their materials needs for a future project.
Home Page Redesign
To emphasize the scope of Martin Marietta’s work, we used high resolution photographs of building sites and facilities.
Mobile Enablement
Usability tests helped us to refine the new homepage design and interactive tools, ensuring that these new elements worked well on mobile devices.
