Martin Marietta Transforming the Digital Face of a Global Materials Supplier
To advance the business of a global materials supplier, Atlantic BT designed its new digital presence with powerful tools.
For more than 50 years, Martin Marietta has provided heavy building materials for countless roads, bridges, and other essential infrastructure. However, Martin Marietta’s website did not reflect its global vision. To continue meeting the world’s building needs, Martin Marietta needed a new digital presence that would educate, empower, and engage its multinational customers.
Atlantic BT analyzed Martin Marietta’s business, using this insight to design a modern website which facilitated business growth through deeper user engagement.
A national supplier of aggregates and building materials, Martin Marietta lacked a web presence that reflected its global vision. MartinMarietta.com was failing to educate and engage visitors, leading to a high bounce rate.
Atlantic BT dug into Martin Marietta’s business needs, then used this insight to reimagine the company’s homepage. We also created online tools to help customers find nearby facilities and estimate project requirements.
Atlantic BT’s redesign of MartinMarietta.com achieved a 50% increase in new users and reduced the bounce rate by 30%. The new site locator and product calculator tools help Martin Marietta drive better deals.
Increase in site users
New leads in 6 months
Increase in new sessions
Increase in organic sessions
Eileen Allen Martin Marietta is a truly global company, but their web presence did not reflect their reputation and success. We needed to build a site that matched who they were to the rest of the world. VP Strategy // AtlanticBT
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