Skip to content

Branding & WordPress Redesign

Supply Chain Giant Wrestles With Dated, Underperforming Website

Overview

Moving a breakout company to the front of the line.

As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.

What We Did

22%

Increase in website traffic

10%

Decrease in bounce rate

The Challenge

As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.

The Solution

Now that it was clear where MacGregor wanted their users to go, enhanced navigation and restructured information architecture helped to elevate their website’s usability and message. Logistics Toolbox and Folio have both resonated with those in the supply chain landscape, proving to be efficient and beneficial. Users engaging with MacGregor’s website has increased, solidifying their status as a break-out company to watch. A partnership between Atlantic BT and MacGregor was established, proving that positive collaboration and creativity can help any vision reach new heights.

Introducing New Product Lines: See how Atlantic BT brought Logistics Toolbox and Folio to life.

Related Case Studies

See the results.

We partner with companies in a range of industries with unique needs. Learn more about our success stories.
ST Wooten

Driving a 41% increase in traffic with a WordPress migration.

Keyboard with rocket sitting on top
Experience Design JavaScript QA and Testing
See how ABT modernized and redesigned the website for an NC construction company to drive better recruitment and customer engagement.
View Case Study
Propper

Custom eCommerce Application Creates New Business Opportunities

Close up of person in propper military wear
Cloud Services CRM Integration Hosting
After Propper’s Magento 1 redesign proved successful, they turned to Atlantic BT for a Magento 2 upgrade to further streamline their business units.
View Case Study
Mutual Drug

Updating the Critical Business App for Mutual Drug’s National Operation

Pharmacist filling out a prescription
.Net AWS eCommerce
Mutual Drug’s wholesale drug application housed 25,000 products sold to 600 pharmacies. They needed a solution for flexible hosting and better online service.
View Case Study
Case Studies. Explore our collection of projects where we've helped organizations grow and embrace innovation.
See our work