What We Did
22%
Increase in website traffic
10%
Decrease in bounce rate
The Solution
Now that it was clear where MacGregor wanted their users to go, enhanced navigation and restructured information architecture helped to elevate their website’s usability and message. Logistics Toolbox and Folio have both resonated with those in the supply chain landscape, proving to be efficient and beneficial. Users engaging with MacGregor’s website has increased, solidifying their status as a break-out company to watch. A partnership between Atlantic BT and MacGregor was established, proving that positive collaboration and creativity can help any vision reach new heights.
Introducing New Product Lines: See how Atlantic BT brought Logistics Toolbox and Folio to life.
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