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MacGregor Partners Moving a breakout company to the front of the line.
To help MacGregor capitalize on its newly developed products, Atlantic BT architected a website focused on driving success in a new market.
overview
Atlantic BT develops unique brands and sharp website redesign
MacGregor needed a website redesign centered around their newest software products, Logistics Toolbox and Folio. Both products needed a brand that spoke directly to what they offered and tied in seamlessly with what MacGregor had already established.
Introducing New Product Lines:
See how Atlantic BT brought Logistics Toolbox and Folio to life.
The Challenge
As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.
The Strategy
The company was also developing two new software products, but these lacked the brand recognition that would truly allow them to shine. Turning both of the software programs into two strong pillars that the website could stand on was ideal. The goal was a cohesive and clear website that emphasized their new programs and their vision for the future.
The Results
Now that it was clear where MacGregor wanted their users to go, enhanced navigation and restructured information architecture helped to elevate their website’s usability and message. Logistics Toolbox and Folio have both resonated with those in the supply chain landscape, proving to be efficient and beneficial. Users engaging with MacGregor’s website has increased, solidifying their status as a break-out company to watch. A partnership between Atlantic BT and MacGregor was established, proving that positive collaboration and creativity can help any vision reach new heights.
22%
Increase in site visitors
10%
Decrease in bounce rate
2
New brands to drive business
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