Branding, WordPress, PHP

Supply Chain Giant Wrestles With Dated, Underperforming Website

Overview

Moving a breakout company to the front of the line.

As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.

What We Did

22%

Increase in website traffic

10%

Decrease in bounce rate

The Challenge

As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.

The Solution

Now that it was clear where MacGregor wanted their users to go, enhanced navigation and restructured information architecture helped to elevate their website’s usability and message. Logistics Toolbox and Folio have both resonated with those in the supply chain landscape, proving to be efficient and beneficial. Users engaging with MacGregor’s website has increased, solidifying their status as a break-out company to watch. A partnership between Atlantic BT and MacGregor was established, proving that positive collaboration and creativity can help any vision reach new heights.

Introducing New Product Lines: See how Atlantic BT brought Logistics Toolbox and Folio to life.

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