4,100+
200,000
The Solution
Atlantic BT knew that the primary focus of the project was an optimal UX for Global Knowledge consumers and employees and started rebuilding the website from the ground up. Research was instrumental in paving a path forward. ABT doubled down on the discovery process with high-level analysis to best determine how users instinctually navigated the site and what their most common needs were.
Driving Conversions with a New Structure
Global Knowledge was in need of an overall modernized website. To ease the checkout process, boost the website’s user-friendliness, and update the framework for global use; Atlantic BT pinpointed key improvements. A new checkout process, responsive design, enhanced framework, and clean information architecture were put into place to achieve results.
Information Architecture
ABT restructured the site’s information architecture for a cleaner and more effective UX. This included an improved site search feature and student registration capabilities that were easy and intuitive.
Improved Checkout Process
The new check-out feature was established to be as easy as possible and lead to increased conversions.
Responsive Design
The new site was built to autoscale to fit any screen size, making the content accessible to mobile users.
New Framework
The framework of the site was built to support International Website Strategy. This feature allowed Google to recognize different nationalities based on region or language, thus establishing access for users around the world.
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