The legacy site was relying on dated technology, creating a UX that was not in line with the standards that Global Knowledge maintained and valued. The enrollment and check-out process was complicated and confusing for users, leading to a high abandonment rate at the finish line. Global Knowledge had high quality content and services that was difficult to find.

Atlantic BT knew that the primary focus of the project was an optimal UX for Global Knowledge consumers and employees and started rebuilding the website from the ground up. Research was instrumental in paving a path forward. ABT doubled down on the discovery process with high-level analysis to best determine how users instinctually navigated the site and what their most common needs were.

The collaboration between Global Knowledge and Atlantic BT resulted in a website that displayed the commitment to quality one would expect from a global leader. The new site was launched seamlessly with no disruptions to current business. With an improved site came a more prominent brand, conveying the dependability, experience, and drive that encapsulated Global Knowledge. While the redesigned website was created to adapt and grow as technology evolved, a lasting partnership between Global Knowledge and ABT has emerged. The team continues to work together, always thinking ahead, and supporting the success both sides are invested in attaining.