Custom .NET Website for Agriculture Company

Coastal AgroBusiness

Overview

CoastalAgro Business partnered with us to redesign their website with a focus on lead generation, product discoverability, and showcasing their full-service capabilities. Through stakeholder interviews and user persona development, we uncovered insights that guided a new site structure and a user-friendly mega menu for navigating their diverse product inventory. Our design approach emphasized a clean, modern aesthetic and strategically highlighted CoastalAgro’s proprietary offerings and advanced agronomy solutions. Key features like a robust product filtering system and a regional locations page helped elevate the user experience while reinforcing CoastalAgro’s values of integrity, innovation, and strong customer relationships all delivered through a high-performance custom .NET website.

Project Type

Custom Website

Technology

Umbraco, .NET

Industry

B2B

Our Process

Company Overview

Coastal AgroBusiness is a trusted agricultural solutions provider with over 70 years of experience serving growers in North Carolina, Virginia, and South Carolina. Dedicated to feeding and clothing the world, they offer a comprehensive range of products and services, including crop protection, proprietary Coastal Brands, seed treatments, fertilizers, and precision agronomy services. Their commitment to agriculture is demonstrated through their core values: passion, vision, knowledge, experience, integrity, and dedication to customer success.

Coastal AgroBusiness before and after redesign

The Ask

CoastalAgro Business approached us with the goal of transforming their website into a powerful lead generation tool that also reflected the full scope of their services and values. They needed a modern, clean, and visually striking site that could effectively showcase their proprietary products and cutting-edge Precision technology. With a diverse inventory of agricultural products, it was also essential to implement an intuitive categorization system to help users navigate offerings with ease. Just as importantly, the custom .NET website needed to communicate CoastalAgro’s core values—supportive personal relationships and integrity—while positioning them as a trusted, forward-thinking partner in the agri-business space.

Our Custom .NET Website Process

Discovery

Our Discovery process began with in-depth stakeholder interviews to understand the goals, challenges, and unique strengths of CoastalAgro Business. These conversations helped us identify key opportunities for improving the website’s structure and user experience. We analyzed the needs of CoastalAgro’s diverse audience by developing user personas that reflected the multi-generational growers who rely on their products and services. This insight informed a complete reorganization of the site’s information architecture, culminating in the design of a mega menu with a multi-level product hierarchy—making it easier for users to explore CoastalAgro’s broad and specialized offerings on their custom .NET website.

Development

In the development phase, we transitioned CoastalAgro away from WordPress and onto an Umbraco based custom .NET website platform to ensure seamless integration between their marketing site and custom client portal. This unified environment allows for built-in user roles, streamlined content management, and a more scalable foundation for future functionality. We prioritized accessibility by building the site to meet WCAG 2.1 AA compliance standards, ensuring it is usable for all visitors. Additionally, we implemented a digital Credit Application feature with secure e-signature capability, simplifying the application process for new and existing clients.

Mobile view of the Coastal AgroBusiness custom .NET website

Design

In the Design phase, we began by creating a mood board to establish a clean, modern aesthetic that aligned with CoastalAgro’s forward-thinking brand. From there, we developed wireframes to define the page structure and user flow, which evolved into a polished, high-fidelity mockup. The homepage was designed to spotlight key differentiators, including Agrolytix Precision Agronomy, AgroVision solutions, other service offerings, and CoastalAgro’s proprietary product lines. To enhance usability across the custom .NET website, we implemented a robust filtering system that allows users to easily browse and locate products. Additionally, we created a dedicated locations page to highlight CoastalAgro’s extensive presence throughout the Southeast.

Delight

We continue to support CoastalAgro Business through an ongoing retainer partnership, providing design, development, and strategic enhancements as their needs evolve. As part of this collaboration, we also built a custom client portal integrated into their custom .NET website to help them efficiently manage client accounts and deliver a more personalized service experience.