Captrust - Web Strategy Case Study

The Challenge

After years of acquisitions and quickly cobbling together solutions within their digital landscape, CAPTRUST decided to review their digital needs and assess their technology choices. They were looking for a new web presence to better reflect and align with their company, vision, and business values. The new website would focus on improving site’s appearance while enhancing UX across multiple mobile devices. That value can be delivered through design that differentiates the company from their competition, while providing an engaging experience for new visitors and returning customers.

Our Solution

Atlantic BT worked with the CAPTRUST team to dive deep into their complex needs through our Discovery process. Taking the time to define currents needs and considering the future, Atlantic BT recommended CAPTRUST move forward with a multisite WordPress instance.

Armed with the data and research from Discovery, CAPTRUST opened their project to an RFP.