Streamlining Steel Structure Solutions with WordPress
Bulldog Steel Solutions
Overview
Bulldog Steel Structures partnered with Atlantic BT to improve the performance, usability, and scalability of their website. Although the site had a strong visual design, it lacked the functionality and flexibility needed to support Bulldog’s growing business needs. With ambitions to expand their customer base beyond the Southeast and improve lead generation, Bulldog sought a strategic partner who could help transform their digital presence into a more effective marketing and sales tool. Atlantic BT was brought in to assess the existing site, identify opportunities for improvement, and propose a roadmap for enhancing the platform to better serve both internal teams and prospective customers.
Project Type
Custom Website
Technology
WordPress, HTML/CSS
Industry
B2B
Our Process
Discovery
UX Workshop
Company Overview
Bulldog Steel Structures specializes in providing high-quality, American-made metal buildings for residential and commercial use, offering a range of customizable options including carports, garages, barns, and RV covers. They pride themselves on durable construction, versatile designs, and a commitment to customer satisfaction, providing an easy online ordering process with delivery and installation included for most of the U.S. Their mission is to deliver reliable and long-lasting storage and building solutions by combining years of industry experience with high-quality workmanship.
The Ask
Bulldog Steel Structures asked Atlantic BT to enhance their website to better support lead generation and customer engagement. Although the site, originally developed offshore, had a visually appealing design, it fell short in terms of functionality, particularly in allowing the team to easily manage content. Bulldog wanted to improve the online browsing experience and make it easier for customers to explore product options and financing, while avoiding full e-commerce capabilities due to pricing variability by state. Instead, they preferred a product catalog approach that encouraged direct calls. They also sought to expand their service reach from the Southeast to a nationwide audience and requested support for future updates like implementing a new Estimator tool and improving customer inquiry features such as chat functionality.
Our Custom B2B Website Process
Discovery
Atlantic BT collaborated with the Bulldog team to define next-step initiatives through a Discovery Workshop, including plans to implement a new product Estimator tool, enhance the site’s color planner with 3D images, and improve customer interaction features such as chat capabilities. Additionally, Atlantic BT offered guidance on expanding the site’s usability and scalability to support Bulldog’s goal of reaching a national customer base
Development
Atlantic BT conducted a thorough evaluation of Bulldog Steel Structures’ existing WordPress website, identifying key limitations in content management and functionality. After gaining access to both the WordPress backend and server—where much of the site’s custom code resided—Atlantic BT provided strategic recommendations to align the site more closely with Bulldog’s business goals.
BS Financing mockup
BS_Rent to Own
