88%
192%
The Solution
Atlantic BT consulted with Aspiro on a holistic Digital Strategy, addressing their business and technical requirements globally and, also, each of the unique programs that exist under the Aspiro umbrella. ABT leveraged our team of experts to address the challenges Aspiro is facing and provided a clear, concise and effective roadmap for continued success and return on investment in all of the Aspiro digital properties.
Strong Foundation for a Satisfactory UX
We built a new user experience from the ground up, beginning with a clear information structure. We then performed user research to determine clear navigational paths and craft engaging messaging.
Clear Navigation
Rebuilding Aspiro’s website meant implementing a simple navigation and consistent message.
Information Architecture
We restructured Aspiro’s data, defining a clear taxonomy, streamlining IA, and building a new sitemap.
Research-Driven Messaging
We surveyed 3 groups – the general public, current Aspiro customers, and educational consultants – to craft targeted messaging.
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