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Aspiro Case Study
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Doubling Admissions for an Adventure Therapy Company

How We Helped

Branding, Digital Marketing, Responsive Design, User Experience Design

Overview

Content Clarity Strengthens a Company of Empowerment With Aspiro

Aspiro was having an identity crisis. Knowing what content to prioritize, who the ideal audience would be, and how to best reach them was unclear. They also wanted to increase the number of online registrations for their programs. Clarity, efficiency, and a strong message needed to come together to take Aspiro’s website and company to the next level.

What We Did

88%

Increase in admissions

192%

Increase in traffic

The Challenge

As MacGregor began to evolve from a supply chain consulting company to producing software of its own, it was clear their site would need an upgrade to reflect their expanding company vision. Their legacy site lacked focus and relied on dated content, which did not properly represent what MacGregor offered or the quality work they produced.

The Solution

Now that it was clear where MacGregor wanted their users to go, enhanced navigation and restructured information architecture helped to elevate their website’s usability and message. Logistics Toolbox and Folio have both resonated with those in the supply chain landscape, proving to be efficient and beneficial. Users engaging with MacGregor’s website has increased, solidifying their status as a break-out company to watch.

Striving for Clarity: The new web design provided clarity for users, with clear information architecture and navigational paths.

Strong Foundation for a Satisfactory UX

We built a new user experience from the ground up, beginning with a clear information structure. We then performed user research to determine clear navigational paths and craft engaging messaging.

Clear Navigation

Rebuilding Aspiro’s website meant implementing a simple navigation and consistent message.

Information Architecture

We restructured Aspiro’s data, defining a clear taxonomy, streamlining IA, and building a new sitemap.

Research-Driven Messaging

We surveyed 3 groups – the general public, current Aspiro customers, and educational consultants – to craft targeted messaging.

Partner With Us

Ready for modern web technology and a sharp, user-friendly design? We want to give you exactly that. Contact us to get started.

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