By Expertise
Website Redesign
No website lasts forever (without continual enhancement). Sooner or later the divergence between your audience’s expectations and what you’re delivering becomes great enough that it’s time to make some adjustments.
What are the issues?
There are lots of reasons to redesign your website – changes in your organization, products or services, performance or conversion issues, new features and functionality, competitive pressure, and so on.
Whatever your reasons, our team can make the process easy for your team and deliver a highly performant solution that can be scaled, managed and maintained.
Where to Start?
We recognize that politics are a part of every organizational decision. Perhaps everyone is on board and knows it’s time for a redesign – congrats on a good first step! But if you’re like most companies, you probably need to build momentum before any real progress can be made.
We can achieve success following either approach.
You’re ready to go.
Well, this is exciting…let’s go! We’ll start with a conversation so we can understand your goals and some history of your starting point. We’ll then work out a rough plan, budget, and proposal for the effort we think is necessary to be successful.
Let’s Build Momentum
We know exactly where you’re coming from. We’ve helped lots of organizations achieve success when we initially didn’t have a budget or even consensus that a redesign was necessary. We offer a progression of services that fit perfectly to build momentum, while also generating important documentation that we use on the actual project.
As an example, we might complete some early stakeholder interviews to gain an understanding of your needs and goals. Contextual inquiries can be used to reveal clear frustrations in the audience that are impacting performance. We might also tie that with an analytics and information architecture review.
These types of reports have a high impact on nearly every role at the organization. It’s no longer an internal opinion or anecdotal evidence that a website redesign is needed. But rather, research based evidence proving that issues exist that are reducing the effectiveness of your website.
Process
How do we achieve repeatable results on every project? We approach all projects with purpose. We use research to understand who the audience is and what their needs are. We then craft architecture and user experience that makes the website as useful as it is elegant and effortless. Our job is to make the complex appear simple and challenge you to focus on your audience and what matters to them, not what matters to you.
This process represents an ongoing cycle of planning and delivery that yields consistent results for all types of organizations. Our goal is to become part of your team so we work together to achieve success.
Blending your business goals, your clients’ needs, and our web expertise to create the best strategy
Creating a visual and technical designs as planning for development
Bringing the strategy and plan to life using development best practices
Successfully making changes to your live website, both new website cutovers and ongoing feature releases
Carrying forth your love of our progress into web/application management and new features
Expertise
We’ve been doing this for a while – well over 20 years. We’ve delivered hundreds and hundreds of successful projects – countless flawless releases. Every project and relationship helps us refine our process, so we continue to evolve with new technologies and methods. Within our team we have all of the expertise needed to support your website improvement initiative. From full redesign to incremental improvement.
- Strategists and analysts
- Designers and usability/user experience (UX) experts
- Front-end developers
- Software developers
- Quality assurance (QA) experts
- Hosting engineers
- Digital project managers
How Stable is Your Website?
- Do you keep and audit regular backups of your data and/or content?
- Is the code for your website stored in a secure repository?
- Do you have a policy governing updates for the CMS, plugins, and/or code libraries?
- How frequently are there problems with making multiple code changes and code getting overwritten?
- Are your deployments automated or does someone manually push (FTP) code?
- Do you maintain development, staging, and production versions of your website?
- Do you regularly scan for performance, security, and accessibility problems?