Web Design Services
Web design with a purpose. User interfaces that gets results.
We combine careful research, 25 years of experience, and an elegant process to deliver results that are seldom matched with internal teams or external partnerships. Even the first day we opened our doors we knew we were different. Our competitors asked clients “what do you want your website to look like?” They focused only on the ‘design’ in web design projects. We won’t argue that it’s not important, but it’s not the most important. We first seek to understand the purpose and expectations for a project – then we build a plan to be sure our efforts result in success, not just a pretty design.
Let’s talk web design.
What is UI design in web design?
User interfaces (UI) are the visual access points to which users interact with an application or website. This includes the buttons, colors, icons, fonts, and other elements that the user interacts with. At Atlantic BT, we believe Web Design is more than just aesthetics; it’s about crafting an engaging and seamless interaction for the user. Our goal is to create eye-catching interfaces that embody your brand, while creating user-friendly and enjoyable experiences for the users.
Our website development process
We’ve mastered the art of flawless delivery
Discovery
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HAVEN HOTTEL Assistant VP for Communications & Marketing at Campbell UniversityWith a robust and brand-consistent platform we are now in a much better position to serve the needs of our campuses.
Our custom websites in action
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Our Team of Experts
Our team is your powerhouse of expertise, ready to support and elevate your website, whether through a complete overhaul or targeted enhancements. Beyond our professional excellence, we value a harmonious balance between work and creativity. Visit our About Us page to meet the team. You’ll get a glimpse of our vibrant team culture through AI-generated profile pictures that showcase our ABTers in various imaginative avatars. It’s a fun peek into how we blend generative AI technology with our passion for innovative web design.
The difference between UI & UX design
For an application or website to be successful, it needs to have a great user experience (UX) with great user interface (UI) components. UI refers to the visual and interactive elements on the screen, while UX refers to the overall experience that the user has with the product. Together, they make up great web design.
Even if a website looks cutting edge and uses the latest design trends (UI), users will likely not adopt it if they can’t find the information they are looking for or if they hit roadblocks while trying to tackle important tasks (UX). Likewise, a well-organized website that looks like it was built 12 years ago will give the impression that the company is unprofessional or no longer in business.
At Atlantic BT, our UI Designers and UX Researchers work closely together to make sure that your interface has a seamless blend of eye-catching UI Design with a satisfying and seamless User Experience.
Why eye-catching & engaging web design matters
The UI Design of an application or website makes up the first impressions that your customers will have towards your brand. An aesthetically pleasing design often leads users to perceive the interface as more user-friendly, a phenomenon known as the aesthetic-usability effect. Once users get to your application or website, ensuring that the user interface is easy to understand, user-friendly and enjoyable produces a host of benefits for your company.
Positive First Impressions
Users often form their first impressions of your brand based on the visual appeal and usability of your website or application. A well-designed UI creates a positive initial impact, making users more likely to trust and engage with your platform from the onset.
Higher Conversion Rates
Effective Web design guides users seamlessly through the conversion tunnel. Clear calls-to-action, easy navigation, and aesthetically pleasing visuals help users complete desired actions, such as making a purchase or signing up for a newsletter, thereby boosting conversion rates.
Strengthen Brand Identity
Consistent and visually appealing Web Design reinforces your brand identity. By using brand colors, typography, and imagery cohesively, you create a memorable and professional impression that resonates with users and differentiates your brand from competitors.
Increased Productivity
Functional Web Design significantly boosts productivity, especially in internal portals where efficiency is crucial. When interfaces are intuitive and well-organized, employees no longer need to hunt for relevant information within complex menus and search for tools they need to perform their tasks. Clear visual cues, logical workflows, and streamlined processes facilitate faster decision-making, driving better results for your organization.
Lower Customer Support Costs
When users can navigate your application or website effortlessly and intuitively, they encounter fewer issues and require less assistance. This self-efficiency reduces the volume of support tickets and inquiries, allowing your customer service team to focus on more complex issues.
Web Design Principles & Best Practices
Web Design is not only about making beautiful visuals, but also about understanding and prioritizing the people who interact with digital products. At Atlantic BT, we have found that the following principles by the Interaction Design Foundation, a leader in the user experience field, are particularly useful when understanding the core of user experience.
Web design should be enjoyable
Some websites look cool and cutting edge but lack the necessary usability to make the experience enjoyable for everyday users trying to complete tasks and find the information they need. We believe in crafting intuitive designs that guide users effortlessly, ensuring every interaction feels natural and efficient. Great usability means clear labels, consistent layouts, and minimizing unnecessary steps to help users achieve their goals. Therefore, designs should focus on helping users complete tasks so that their experience is seamless and enjoyable.
Emotional design: Design for users’ emotions
Designers need to consider the needs and responses of users interacting with a website. Emotions are at the heart of every interaction between a person and the world as well as a user and an interface. Hitting roadblocks and bad UX can elicit anger and frustration while a clean and organized design can put the user at ease. The emotional design of a product affects whether users will adopt the product and how often they interact with it.
Communicate Your Brand Through Web Design
Every design element, from color schemes and typography to imagery and layout plays a crucial role in telling your brand’s story. A well designed website not only captures attention but also builds trust and loyalty by providing a consistent and memorable user experience. Aligning design with your brand identity allows users to make an emotional connection with your brand as well as gain a clean and compelling understanding of who you are and what you stand for.
Hierarchy: Help users find key information
Effective hierarchy in web design helps users find key information quickly and easily by organizing content in a way that highlights the most important elements first. At Atlantic BT, we prioritize visual hierarchy through the strategic use of size, color, contrast, and spacing, to help guide users’ eyes to the critical information and actions. By structuring content with clear headings, subheadings, and intuitive layout patterns, we ensure that users can effortlessly navigate and locate what they need.
