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Ongoing Support

Project success doesn’t end on delivery

We believe you should never stop improving your web project. No matter how well planned or well executed the initial build of your project is, there will always be a requirement to properly maintain and manage it. Technical changes, security updates, new information, new features – there’s always something that needs to be done. Having a partner that is responsive and able to support your needs for maintaining your website or application is critical to ongoing success.

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Top platforms we use

Atlantic BT is an expert in many different platforms. Check out all of our areas of expertise.

With a robust and brand-consistent platform we are now in a much better position to serve the needs of our campuses.

HAVEN HOTTEL Assistant VP for Communications & Marketing at Campbell University

Our custom websites in action

As part of a multi-site WordPress redesign for, Atlantic BT developed a new user-centric content strategy and navigation. With our help, became a cohesive digital ecosystem that engages students and staff across all devices.

Atlantic BT began their partnership with the American Board of Dermatology by rebuilding a legacy application using .NET Framework, setting the application up with the perfect foundation for many years of seamless platform upgrades.

Conduent, a Fortune 500 company, partnered with Atlantic BT to accelerate development, adapting to changing campaigns and goals.

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Our Team of Experts

Our team is your powerhouse of expertise, ready to support and elevate your website, whether through a complete overhaul or targeted enhancements. Beyond our professional excellence, we value a harmonious balance between work and creativity. Visit our About Us page to meet the team. You’ll get a glimpse of our vibrant team culture through AI-generated profile pictures that showcase our ABTers in various imaginative avatars. It’s a fun peek into how we blend generative AI technology with our passion for innovative web design.

Why ongoing support is essential in web development

Have you ever wondered what keeps a website performing optimally months or even years after its launch? Beyond the initial design and development phase, ongoing support plays a pivotal role in a website’s success and longevity. In the dynamic world of web development, the launch is just the beginning. The real challenge—and opportunity—lies in maintaining and enhancing the site to meet evolving user needs and technological advancements.

Ongoing support in web development includes a range of critical services: from regular updates and security patches to adding new features and strategic planning. These continuous efforts ensure that a website remains secure, efficient, and aligned with the business’s goals. At Atlantic BT, we understand that the digital landscape is constantly changing, and staying ahead requires a proactive approach to website management.

This page will guide you through ABT’s comprehensive ongoing support services, designed to optimize your digital assets long after they go live. Whether it’s through recurring platform updates, innovative feature development, or strategic yearly sessions, our goal is to empower your online presence to thrive in an ever-competitive market. Let’s explore how our tailored support can extend the vitality and performance of your website, making it a lasting success.

Ongoing support is not just a service—it is a strategic partnership that ensures your digital initiatives remain robust, relevant, and aligned with your business goals.

Recurring platform and code updates: Keeping your site at peak performance

Recurring platform and code updates form the backbone of effective web maintenance, ensuring your site remains compatible with the latest technological advances and security standards. At Atlantic BT, we prioritize these updates to safeguard your digital assets and enhance user experience.

What are platform and code updates?

Platform updates involve upgrading the software your website runs on—such as content management systems like WordPress or Drupal—while code updates refer to revisions in the scripting that makes up your website. Both are crucial for addressing security vulnerabilities, fixing bugs, and adding new functionalities.

ABT’s proactive approach

Our approach to updates is meticulous and proactive. We schedule regular reviews of your website’s platform and codebase, implementing updates strategically to minimize disruption to your operations. This includes:

  • Custom Update Schedules: Tailored to fit your business needs and minimize downtime.
  • Proactive Security Patches and Bug Fixes: Quickly applied to protect your site against new threats.
  • Compatibility Checks: Ensuring that new updates work seamlessly with existing features and third-party integrations.

Benefits of regular updates

The advantages of keeping your platform and code up-to-date are manifold:

  • Enhanced Security: Protect your site from emerging threats and reduce vulnerability to cyberattacks.
  • Improved User Experience: Smooth, fast, and efficient user interactions retain and attract customers.
  • Extended Site Longevity: Regular updates keep your site relevant and operational, extending its useful life far beyond the average.

Through Atlantic BT’s ongoing support, your website will not only maintain its functionality but will also adapt and evolve. This readiness not only prepares your site for the present, but strategically gears it for future challenges and opportunities. By ensuring that your digital presence is always at the cutting edge, we help you secure a competitive advantage in your industry.

New feature development: Innovating to meet evolving needs

In a world where digital landscapes are constantly shifting, static websites quickly become obsolete. To thrive, businesses must adapt by continuously improving and expanding their online offerings. At Atlantic BT, new feature development is a cornerstone of our ongoing support strategy, ensuring that your website not only keeps pace but sets the pace in your industry.

Why continuous innovation matters

The introduction of new features is essential for adapting to user feedback, integrating the latest technological advancements, and meeting the ever-changing demands of the market. This proactive innovation helps your business remain relevant and competitive, driving user engagement and satisfaction.

ABT’s strategic development process

We employ a client-centric approach to feature development, combining your vision with our technical expertise:

  • Engagement with Client Vision and Feedback: We start with your ideas and feedback, turning them into actionable development plans that resonate with your target audience.
  • Agile Development Practices: Our teams use agile methodologies to rapidly prototype, test, and iterate new features, ensuring they meet our high standards and your expectations.
  • Integration of Trusted Web Technologies: We leverage vetted technologies to build features that are not only innovative but also scalable and secure.

Examples of successful feature integrations

Our portfolio includes numerous success stories where timely feature additions made significant impacts. For instance, by adding an interactive booking system to a tourism website, we were able to significantly boost customer engagement and sales. Similarly, integrating advanced analytics features for a retail client helped them better understand customer behavior and optimize their marketing strategies.

Through these strategic enhancements, Atlantic BT helps clients transform their websites into dynamic, adaptable platforms that respond to user needs and industry trends. Our commitment to ongoing feature development ensures that your digital presence is not just maintained but continuously enhanced, keeping you ahead of the curve in a rapidly evolving digital world.

Yearly strategy sessions: Aligning your digital presence with business goals

(In case you’re wondering – yes, we keep clients for many years. We have client relationships that have lasted 5, 10, even 20 years!)

Atlantic BT’s yearly strategy sessions are a key component of our ongoing support, designed to align your website’s growth with your overarching business objectives. These sessions provide an opportunity to reflect, recalibrate, and renew your digital strategy, ensuring that your online efforts are consistently driving your business forward.

Purpose and goals of strategic yearly sessions

Yearly strategy sessions serve as strategic checkpoints to evaluate the performance of your digital assets and plan for the future. They allow us to:

  • Review Past Performance: Analyze data on user engagement, traffic, and conversion rates to assess what is working and what needs improvement.
  • Align with Business Goals: Update digital strategies to reflect any shifts in your business objectives or market conditions.
  • Plan for Scalability and Future Needs: Identify opportunities for enhancement and expansion, ensuring your digital infrastructure can support growth.

ABT’s process for effective strategy sessions

At Atlantic BT, we take a structured approach to these annual reviews:

  • Pre-Session Analysis: Prior to our meeting, we conduct a thorough analysis of your website’s performance metrics and user feedback.
  • Collaborative Discussion: During the session, we engage with key stakeholders from your team to gather insights and align on priorities.
  • Strategic Planning: We map out a detailed plan for the upcoming year, focusing on initiatives that will maximize impact on your business results.

Benefits of yearly strategy sessions

Engaging in these comprehensive reviews can transform your website from a static digital presence into a dynamic business tool:

  • Staying Ahead of Market Trends: Regular strategic planning helps you anticipate and adapt to changes in your industry, keeping you ahead of competitors.
  • Ensuring Continuous Improvement: By routinely assessing and updating your strategy, we ensure your site remains relevant and effective.
  • Aligning Web Strategy with Business Objectives: Our sessions ensure that every aspect of your website supports your broader business goals, driving measurable success.

Cloud and performance monitoring: Ensuring optimal operation and reliability

Continuous monitoring of your website’s cloud infrastructure and performance is critical to ensuring high availability, swift functionality, and overall user satisfaction. At Atlantic BT, we provide comprehensive cloud and performance monitoring services as part of our ongoing support, helping you manage and optimize your digital assets effectively.

Understanding cloud and performance monitoring

Cloud monitoring involves tracking all aspects of your cloud-based infrastructure to ensure it functions optimally and securely. Performance monitoring focuses on the responsiveness and stability of your website, identifying potential issues before they impact users.

ABT’s monitoring services

Our approach to monitoring is thorough and adaptive, designed to maintain peak performance and minimize downtime:

  • 24/7 Monitoring and Real-Time Alerts: We use advanced monitoring tools that provide real-time insights into the health of your website and infrastructure. This continuous oversight allows us to respond instantly to any potential issues.
  • Performance Optimization: Regular performance evaluations help us identify and rectify inefficiencies, ensuring your website operates at its best at all times.
  • Disaster Recovery Planning: We prepare and test disaster recovery protocols to quickly restore services in the event of an outage, minimizing the impact on your business.

Advantages of proactive monitoring

Implementing rigorous cloud and performance monitoring offers several key benefits:

  • High Availability and Reliability: Continuous monitoring reduces downtime and ensures that your website is always accessible to users, thereby enhancing reliability.
  • Optimized Operational Costs: Efficient monitoring helps in optimizing resource use, which can significantly reduce operational costs over time.
  • Data-Driven Decision-Making: The insights gained from monitoring empower you to make informed decisions about upgrades, scaling, and other strategic changes.

Integrating ongoing support into your business: A tailored approach

At Atlantic BT, we understand that each business has unique needs and challenges. That’s why our ongoing support services are not one-size-fits-all, but a meticulously tailored solution designed to mesh seamlessly with your existing business processes and long-term objectives. Here’s how we integrate our comprehensive support services to enhance your digital operations effectively.

Customizing support to fit your needs

Every business operates differently, and so do their digital requirements. We begin our process by understanding the specific needs of your business and the nuances of your industry. This deep dive allows us to customize our support services to best fit your operations and strategic goals. Whether it’s choosing the right schedule for platform updates, developing features that meet unique user demands, or planning strategic sessions that align with your business cycles, our support is crafted around your requirements.

Seamless integration with business operations

Our team works closely with yours to ensure that the integration of our support services causes minimal disruption to your daily operations. We strive for a seamless integration process that includes:

  • Staff Training and Onboarding: Ensuring your team is well-versed in new features and updates.
  • Synchronization with Business Cycles: Aligning our updates and strategic sessions with your business’s operational timeline to maximize efficiency and effectiveness.
  • Regular Updates and Transparent Communication: Keeping you informed every step of the way, so there are no surprises.

The benefits of a personalized support package

Opting for Atlantic BT’s personalized ongoing support offers significant advantages:

  • Enhanced Efficiency: Tailored support means issues are anticipated and addressed before they become problems, reducing downtime and maintaining productivity.
  • Scalability: As your business grows, our support scales with you, ensuring that your digital infrastructure supports and stimulates growth, rather than hindering it.
  • Long-term Cost Savings: Efficient, proactive support can significantly reduce long-term operational costs by optimizing performance and extending the lifespan of your digital assets.

By choosing Atlantic BT as your partner for ongoing web development support, you gain more than just a service provider—you gain a partner committed to your continuous success. We help weave our extensive range of support services into the fabric of your operations, crafting a robust digital presence that evolves with your business and consistently delivers outstanding results.

Why continuous support matters for your digital success

Ongoing support is not just a service—it is a strategic partnership that ensures your digital initiatives remain robust, relevant, and aligned with your business goals. At Atlantic BT, we are committed to providing comprehensive support that extends far beyond the initial launch of your website. Our services, including recurring platform and code updates, new feature development, yearly strategy sessions, and proactive cloud and performance monitoring, are designed to keep your digital presence at the cutting edge.

By integrating Atlantic BT’s ongoing support into your business, you benefit from a proactive approach that not only addresses immediate issues but also anticipates future challenges. This ensures high availability, optimal performance, and alignment with your strategic business objectives. Our tailored services help you navigate the complexities of the digital world with ease and confidence, turning your website into a dynamic tool that drives growth and enhances user engagement.

We invite you to partner with us at Atlantic BT, where your digital success is our priority. Let’s work together to keep your digital assets powerful, persuasive, and primed to excel in the competitive market landscape.