Lack of (Correct) Resources
We hear frustration from organizations that have a roadmap for website improvement but fail to execute because they don’t have the resources needed. Attracting and retaining the right people is increasingly difficult. Organizations that do have it figured out are putting all their eggs in one basket. It’s a common fallacy that one person, what we call a unicorn, can do all the things required to manage a website. From strategy to backend, frontend, content, and engineering. In these situations, organizations are trusting that things are being done right without real oversight.
Lack of Strategy
Things change quickly online – from user behaviors to technologies and to people and politics within your own organization. Sometimes everyone doesn’t agree within an organization and a lack of consensus prevents a good strategy from emerging. Whatever the factors are, the result is a negative impact on the organization.