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Digital Project Management

Not just keeping projects on track, keeping relationships on track.

Digital project management is a tough job, and we have utmost appreciation for the role inside Atlantic BT and our counterparts at the organizations we work with. Building a successful web project involves lots of people, lots of details, and an incredible amount of input and changes throughout the process. 

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A good part of the success of every project can be attributed to good project management – a skill our project managers have turned into a science. We use the latest (and most common) industry tools to manage all the details, schedules, and deliverables in a way that keeps everyone informed and on-track. Our methodology has been honed over 25 years of success (and a few failures).

Top platforms we use

Atlantic BT is an expert in many different platforms. Check out all of our areas of expertise.

ABT was a fantastic partner to work with. They were curious, meticulous, and agile throughout our entire product discovery process. I wouldn’t hesitate to recommend the ABT team to anyone looking for support on UX research, design, and application architecture.

ANDY CHEN Track Record Health

Our custom websites in action

Campbell University

University WordPress website redesign & partnership

As part of a multi-site WordPress redesign for, Atlantic BT developed a new user-centric content strategy and navigation. With our help, became a cohesive digital ecosystem that engages students and staff across all devices.
American Board of Dermatology

Health industry .NET portal software development

Atlantic BT began their partnership with the American Board of Dermatology by rebuilding a legacy application using .NET Framework, setting the application up with the perfect foundation for many years of seamless platform upgrades.

Fortune 500 technology partner

Conduent, a Fortune 500 company, partnered with Atlantic BT to accelerate development, adapting to changing campaigns and goals.

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Our Team of Experts

Our team is your powerhouse of expertise, ready to support and elevate your website, whether through a complete overhaul or targeted enhancements. Beyond our professional excellence, we value a harmonious balance between work and creativity. Visit our About Us page to meet the team. You’ll get a glimpse of our vibrant team culture through AI-generated profile pictures that showcase our ABTers in various imaginative avatars. It’s a fun peek into how we blend generative AI technology with our passion for innovative web design.

The importance of relationship management

Building More Than Successful Web Projects — Building Relationships

At Atlantic BT, we understand that the foundation of any successful web development project lies not only in careful coding and innovative design, but in forging strong, lasting relationships with our clients. Our project management philosophy is rooted in a client-centric approach that prioritizes your needs and your vision as the cornerstone of our work.

Communication is the Cornerstone

Effective project management is the creation of a transparent communication channel that keeps you informed and engaged throughout the development process. We ensure that every update, change, and milestone is communicated clearly and promptly, preventing any misalignment and building trust. This open line of communication not only helps manage expectations, but also in adapting to changes, opportunities or obstacles swiftly.

We Don’t Do Cookie Cutter (Solutions)

Our commitment to understanding your business goals and challenges is first, last, and everything. By investing ourselves into what makes your business unique, our project managers are able to build effective solutions that are aligned with your long-term business objectives. Our approach ensures that the solutions we develop are not only technologically advanced but also perfectly synchronized with your business needs.

In essence, by placing a premium on client relationships, we transform traditional project management into a dynamic, client-focused strategy that delivers results and builds lasting partnerships.

What is Digital Project Management in Web Development?

Digital project management in web development is a systematic approach to planning, executing, monitoring, and closing projects that are primarily executed in digital environments. It involves a combination of traditional project management principles with digital tools and methodologies tailored to meet the unique requirements of the Internet, websites, portals, and software development.


This initial phase sets the roadmap for the project, defining objectives, scope, resources, and timelines. Effective planning also includes risk assessment to preempt potential challenges and devise mitigation strategies.


This stage involves the actual development and implementation of the project’s deliverables. It requires close coordination among developers, designers, content creators, and other stakeholders to ensure that every element aligns with the client’s expectations and the project’s specifications.


Using digital tools, project managers track the progress against the plan. This continuous monitoring allows for real-time adjustments and ensures that the project stays on track and adheres to predefined quality standards.


The project concludes with a thorough review, delivery of the final product, and a post-mortem analysis to identify lessons learned and opportunities for improvement.

Benefits of Digital Project Management

The strategic application of project management in web development not only streamlines operations but also enhances output quality and client satisfaction. Here are a few key benefits:

  • Efficiency and Productivity: With structured project management, teams can execute tasks more swiftly and cohesively, reducing downtime and maximizing resource use.
  • Quality Control: Systematic processes and regular checkpoints ensure that the final product meets all quality standards and client specifications without necessitating extensive revisions.
  • Client Satisfaction: Effective project management ensures that projects are delivered on time and within budget, which are critical factors in client satisfaction and in building long-term relationships.

By integrating these components, our comprehensive approach mitigates risks and amplifies the potential for success, establishing a framework that supports not just project completion, but project excellence.

Streamlining Success Through Our Software Development Life Cycle (SDLC)

Our approach to project management is intricately linked to our refined Software Development Life Cycle (SDLC) process. This process is a framework that guides the development of software from inception to completion, ensuring quality and efficiency are maintained at every stage.

1. Requirement Gathering

This initial stage involves in-depth discussions with clients to fully capture all functional and technical requirements. By understanding your specific needs, we tailor our approach right from the start, setting a solid foundation for the project.

2. Design and Prototyping

Based on the requirements, our design and UX team crafts prototypes and design specs. This visual blueprint allows clients to envision the end product early in the process, ensuring alignment with their expectations.

3. Development

Here, our development team brings the careful planning to life, actually building the functionality that drives your web solutions. This phase is characterized by agile methodologies, allowing for flexible adaptation as the project progresses.

4. Testing

Rigorous testing is conducted to ensure all development is robust, secure, and functional. This includes unit testing, integration testing, and user acceptance testing (UAT) to guarantee a quality product.

5. Deployment

Once the software passes all tests, it is deployed to the live environment. This stage may also involve phased roll-outs and training sessions for users. Deployment can be enhanced with automation of environments and configurations to ensure consistency and quality.

6. Maintenance and Support

Post-deployment, we provide ongoing support and maintenance, responding to issues quickly and ensuring the solution continues to perform optimally in perpetuity.

Customization for Client Needs

Our SDLC is not a one-size-fits-all process; it is highly adaptable to the scale and scope of each project. We modify our methodologies to best suit your specific challenges and business environment, ensuring that the solutions we develop are not only effective but also sustainable and scalable.

Team Roles and Responsibilities

Our project teams are composed of skilled professionals across various disciplines:

  • Project Managers: Serve as your primary point of contact, ensuring that projects remain on track, within budget, and in line with your strategic goals.
  • Developers and Designers: Craft the technical and creative aspects of your projects, turning concepts into functional realities.
  • Quality Assurance Analysts: Oversee testing procedures to ensure the software meets all requirements and quality standards.
  • Support Staff: Provide ongoing post-deployment support to handle any arising issues efficiently.

By driving each phase of our SDLC with clear roles and responsibilities, we not only streamline the development process but also enhance collaboration and innovation. This approach ensures that every project is executed with precision, meeting your unique needs and exceeding expectations.

Leveraging Technology for Project Efficiency

At Atlantic BT, we recognize the transformative impact of leveraging the right technological tools in managing web development projects. Our project management toolkit includes a suite of Atlassian and Google products, chosen for their robust capabilities to streamline processes, enhance collaboration, and deliver transparent reporting.

Jira for Task Management

Jira is the backbone of our project tracking. It allows us to create, assign, and monitor tasks throughout the development lifecycle. With Jira, we maintain a clear, actionable timeline of project milestones and deliverables, making it easy for all stakeholders to stay updated on progress.

Confluence for Documentation

All project documentation is centralized in Confluence. This tool serves as a single source of truth for project specifications, design decisions, and meeting notes. The seamless integration between Confluence and Jira ensures that all team members have quick access to the latest information, enhancing decision-making and project coherence.

Bitbucket for Code Management

We use Bitbucket for source code management. It integrates directly with Jira and Confluence, providing a streamlined workflow for code reviews, pull requests, and release management, thereby ensuring code quality and simplifying version control.

Google Drive for File Sharing

Google Drive offers a secure platform for storing and sharing project files. Whether it’s design mockups, project proposals, or client feedback, all pertinent information is accessible to team members anywhere, anytime.

Google Meet for Communication

Regular communication with clients and team members is facilitated through Google Meet. This tool enables real-time video conferencing, making remote meetings as productive as face-to-face discussions.

Google Sheets and Docs for Real-Time Collaboration

Real-time document editing and sharing through Google Docs and Sheets allow multiple users to work on documents simultaneously. This capability is crucial for maintaining up-to-date project plans and collaborative documents.

Integration and Automation

By integrating these tools into our SDLC, we automate many aspects of project management, from scheduling and tracking to reporting and communication. This not only reduces the margin for error but also frees up our team to focus more on high-value tasks. The automation of routine tasks enhances project accuracy and efficiency, leading to faster turnaround times and higher client satisfaction.

Driving Team Success in Our SDLC

At Atlantic BT we optimize performance through effective leadership and agile methodologies. Our digital project managers play a crucial role in driving team success throughout the Software Development Life Cycle (SDLC). By employing a blend of leadership and agile methodologies, we ensure that our teams are not only efficient and adaptive, but also motivated and focused on delivering exceptional results.

Adapting to Challenges

Let’s face it, digital projects are challenging, from shifting client requirements to technical hurdles. Our project managers are skilled in:

  • Risk Management: Proactively identifying potential risks and developing mitigation strategies to prevent them from affecting project timelines or outcomes.
  • Problem-Solving: Quickly addressing issues as they arise during the development process, ensuring that solutions are implemented effectively and efficiently.
  • Agility: Embracing agile methodologies that allow for incremental development and frequent reassessment of project objectives and deliverables. This flexibility is key to adapting to changes without disrupting the project flow.

Continuous Improvement

Commitment to continuous improvement is embedded in our culture at Atlantic BT. Through regular retrospectives and feedback loops within the SDLC, we strive to:

  • Learn from Every Project: Each project provides valuable lessons that are analyzed and used to refine our processes and approaches.
  • Innovate and Iterate: We encourage innovation at every stage of the SDLC, allowing us to stay ahead of technology trends and continuously improve our services.
  • Feedback Integration: Constructive feedback from clients and team members is integral to our process improvement, ensuring that we not only meet but exceed expectations with each project.

Empowering Your Digital Journey Through Strategic Project Management

As we’ve demonstrated, the essence of exceptional web development lies not only in the technical execution but also in strategic project management. At Atlantic BT, our holistic approach integrates advanced tools, tailored methodologies, and a deep commitment to client relationships, setting us apart as leaders in the digital landscape.

If you’ve got a tough digital project, we’d love to assist in realizing your web development goals. Together, we can transform your digital challenges into growth opportunities, ensuring that your digital presence is not just functional but phenomenal.

Reach out to us today to start your journey with a team that stands for excellence and innovation in the digital world.