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If you don’t know what’s wrong, how can you improve?

Many clients come to us with a vague complaint that their web project isn’t working properly or not meeting targets. Determining the best plan to correct these issues is almost always best addressed through a combination of audits and UX research (link). By following this process, we can baseline where you are and how you compare to existing benchmarks or standards.

Over the past 25 years we’ve been helping our customers outperform their expectations, and we’ve learned that research, data, and planning are the most important components of success. When we’re not building something new, auditing existing sites or platforms becomes a critical part of building the research and data we need to plan.  

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Sometimes I feel like you guys are my arms and legs. We simply couldn’t function without you. Tom and Chris have been killing it for us. Thanks a ton for the efforts guys!!

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Atlantic BT began their partnership with the American Board of Dermatology by rebuilding a legacy application using .NET Framework, setting the application up with the perfect foundation for many years of seamless platform upgrades.

As part of a multi-site WordPress redesign for, Atlantic BT developed a new user-centric content strategy and navigation. With our help, became a cohesive digital ecosystem that engages students and staff across all devices.
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Atlantic BT began working with GT Distributors ten years ago on a technology upgrade project of Magento 1 to Magento 2, while also customizing the application to fit GT’s needs. Each year we continue to tackle any maintenance or upgrades that arise.

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Our team is your powerhouse of expertise, ready to support and elevate your website, whether through a complete overhaul or targeted enhancements. Beyond our professional excellence, we value a harmonious balance between work and creativity. Visit our About Us page to meet the team. You’ll get a glimpse of our vibrant team culture through AI-generated profile pictures that showcase our ABTers in various imaginative avatars. It’s a fun peek into how we blend generative AI technology with our passion for innovative web design.

In the ever-evolving landscape of digital technology, a robust web presence is not just beneficial but essential for business success. Web development audits are critical tools that examine various aspects of your website, from content relevance and user engagement to technical integrity and accessibility compliance. These audits provide a comprehensive snapshot of your site’s performance and highlight areas that need enhancement to ensure optimal operation and user experience.

At Atlantic BT, we specialize in a holistic approach to web audits, focusing on four key areas: content inventory, analytics reviews, accessibility audits, and technical audits. Each of these audits serves a specific purpose and addresses different aspects of your website’s ecosystem. A content inventory audit provides a comprehensive overview of your site’s existing content, allowing you to fully understand its breadth and depth. This lays the foundation for effective content strategy and management. Analytics reviews go beyond surface-level metrics to delve into usage patterns and anomalies, as well as assess hosting requirements, enabling targeted improvements. Accessibility audits are essential to ensure that your website is accessible to all users, fulfilling both ethical obligations and legal requirements. Technical audits are conducted to reveal the intricacies of your site’s custom functionalities and to identify any gaps in requirements, ensuring your technical setup supports your business needs efficiently.

Understanding when and why to utilize these audits can be the cornerstone of not just maintaining but enhancing your digital strategy. Whether you are looking to overhaul your website, ensure compliance with the latest web standards, or simply fine-tune your content to better meet the needs of your audience, our audit services are designed to deliver clarity and direction. Let’s explore how each type of audit can help transform your website into a more effective and efficient digital asset.

Content Inventory

In today’s content-driven online environment, understanding what you have is as crucial as planning what you’ll create. A content inventory audit offers a detailed examination of all the materials present on your website, providing essential insights into your digital footprint. This audit catalogs each piece of content, from blog posts and product descriptions to downloadable guides and multimedia assets. By clearly mapping out your content assets, this audit lays the groundwork for strategic enhancements and effective content management.

Understanding the Landscape

The first step in a content inventory audit is mapping out all the content on your website. This includes pages, blog posts, product descriptions, downloadable resources, and more. By cataloging every item, you create a baseline for assessment and management. This comprehensive overview allows you to evaluate the effectiveness of your content strategy and identify areas that require updates or enhancements.

Benefits of Content Inventory

  • Strategic Alignment: Ensures all content aligns with your business goals and audience needs.
  • Gap Analysis: Identifies missing topics that could enhance user experience and engagement.
  • Content Streamlining: Helps remove outdated, redundant, or underperforming content.
  • SEO Enhancement: Highlights opportunities to optimize for search engines, improving visibility and organic reach.

Audit Process

Conducting a content inventory audit involves several key steps:

  1. Collection: Gather data on all content assets, including metadata like titles, descriptions, and publication dates.
  2. Assessment: Evaluate the relevance, quality, and performance of each content piece against current standards and goals.
  3. Reporting: Create a detailed report that categorizes content types, lists performance metrics, and recommends actions.
  4. Action Plan Development: Develop a strategic plan to address the findings, prioritizing tasks such as updates, deletions, or new content creation.

Leveraging Insights

The insights from a content inventory audit are invaluable for optimizing and strategically enhancing your website. This comprehensive overview serves as the foundation for multiple key initiatives:

New Information Architecture and Navigation

By understanding the structure and distribution of your existing content, you can redesign your site’s information architecture to improve user navigation and experience. This might involve reorganizing content categories or streamlining navigation paths to make important content more accessible.

Depth Analysis

The audit can reveal content that is buried too deep for average users to find easily. Identifying these areas allows you to adjust how content is layered and linked, ensuring that valuable information is not hidden from your audience.

Content and Website Migration

When planning a site redesign or platform migration, a content inventory provides a crucial baseline. It helps you decide what to keep, revise, or discard, ensuring that only the most relevant and high-performing content is maintained during the transition.

Foundation for a Full Content Audit

Beyond inventory, this initial overview sets the stage for a full content audit, which will assess the quality, effectiveness, and compliance of content against current SEO practices and regulatory standards. This is essential for continuous improvement and alignment with business goals.

Analytics Review

In the complex digital ecosystem, data is your most reliable navigator. An analytics review dives deep into the data behind your website’s traffic and user interactions, providing actionable insights that drive strategic improvements. This process not only uncovers usage patterns and anomalies but also identifies hosting needs, shaping a more effective web presence.

Understanding User Behavior

Analytics reviews start by aggregating data on how users interact with your site. This includes metrics such as page views, session duration, bounce rates, and conversion rates. By analyzing these indicators, you can understand what attracts visitors to your site, what keeps them engaged, and what may be causing them to leave.

Key Benefits of Analytics Reviews

  • Enhanced User Experience: Identifying the paths users commonly take and the points where they drop off allows for optimization of the user journey, enhancing overall site usability and satisfaction.
  • Data-Driven Decisions: With concrete data, you can make informed decisions about content creation, site layout changes, and feature enhancements.
  • Optimized Hosting Solutions: Usage data can also inform your hosting needs, ensuring that your infrastructure supports your site’s traffic patterns efficiently, even during peak loads.

Audit Process

Conducting a content inventory audit involves several key steps:

  1. Data Collection: Use tools like Google Analytics, Adobe Analytics, or custom analytics solutions to gather comprehensive user interaction data.
  2. Pattern Analysis: Examine the data for trends and anomalies that indicate successes or issues within the user experience.
  3. Reporting: Compile the findings into a coherent report that highlights key insights and provides visual data representations to support understanding.
  4. Recommendation Development: Based on the insights gathered, develop specific recommendations to address identified issues and leverage opportunities to enhance performance.

Leveraging Insights for Strategic Advantage

An analytics review can significantly alter your approach to managing your digital presence. For example, if data shows that users frequently abandon a high-traffic page without engaging, a strategic redesign of that page could be necessary to enhance conversions. Similarly, unexpected spikes in traffic to a particular resource could indicate the need for more focused content around that topic or improved hosting capabilities to manage increased loads.

Accessibility Audit

Ensuring that your website is accessible to all users, regardless of their abilities, is not just a moral imperative but also a legal necessity in many jurisdictions. An accessibility audit conducted by Atlantic BT evaluates how well your website adheres to established accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), and identifies areas where improvements are needed.

The Importance of Web Accessibility

Web accessibility means making your site usable by people of all abilities and disabilities. This encompasses a range of elements including text readability, navigation ease, audio and visual content accessibility, and interactive element usability. Ensuring these elements are accessible enhances the user experience for everyone and avoids excluding potential customers.

Benefits of Conducting an Accessibility Audit

  • Inclusivity: An accessible website reaches a wider audience, including those with disabilities, thereby increasing your potential customer base.
  • Compliance: Many regions require legal compliance with accessibility standards to prevent discrimination against people with disabilities.
  • Enhanced SEO: Search engines favor websites that are accessible, as they provide a better user experience and are likely to have lower bounce rates and higher engagement metrics.

Audit Process

The process for conducting an accessibility audit involves several critical steps:

  1. Automated Testing: Utilize tools to scan your website for obvious accessibility issues that can be identified by software.
  2. Manual Testing: Conduct thorough manual reviews to catch nuances that automated tools miss, such as contextual alt text usage and navigational ease for those using screen readers.
  3. User Testing: Engage users with various disabilities to interact with your site and provide feedback on their experience.
  4. Comprehensive Reporting: Assemble a report detailing both compliance gaps and areas for improvement, accompanied by actionable recommendations.
  5. Implementation Guidance: Provide support and guidance for implementing necessary changes to improve accessibility.

Leveraging Audit Findings

The findings from an accessibility audit can significantly impact your website’s design and functionality. Addressing the identified issues not only helps in complying with legal standards but also improves the overall user experience, making your site more welcoming and navigable for all visitors. For example, adjusting color contrasts and text sizes can make your site more readable for users with visual impairments, while ensuring all content and navigation is structured correctly allows users with screen readers to browse your site with ease.

Technical Audit

In the dynamic world of web development, a technical audit serves as a critical diagnostic tool tailored to the unique needs of each website or application. This audit assesses various components such as code quality, architecture, integrations, and infrastructure to document existing systems and identify any requirements gaps. At Atlantic BT, we understand that each digital asset is different, and our approach is designed to uncover the specific technical elements that will best support your strategic goals.

Customized Approach to Technical Health

A technical audit can vary significantly depending on the specific website or application. Key areas of focus might include:

  • Code Review: Evaluating the efficiency, clarity, and modernity of the codebase to ensure best practices are followed.
  • Architecture Examination: Analyzing the structural design of the system to verify it effectively supports current operations and future growth.
  • Integration Analysis: Assessing how well various external systems and data sources are integrated and whether improvements could enhance performance.
  • Infrastructure Evaluation: Checking the hardware and software frameworks supporting the site to ensure they are robust and scalable.

Benefits of a Tailored Technical Audit

  • Holistic Understanding: Gain a comprehensive view of your technical setup to inform strategic planning and decision-making.
  • Identification of Gaps: Discover discrepancies in your current architecture and integrations that may impede efficiency or scalability.
  • Documentation for Rebuilding: Create a detailed inventory of existing systems, which is invaluable for any redesign or technology update project.
  • Future-Proofing: Ensure your infrastructure is not only adequate for today’s needs but also poised for future demands and technologies.

Audit Process

The process of conducting a tailored technical audit at Atlantic BT includes:

  1. Initial Assessment: Gather detailed requirements and expectations to focus the audit on the most critical areas.
  2. Component Analysis: Perform in-depth reviews of the designated areas such as code, architecture, integrations, and infrastructure.
  3. Expert Consultations: Utilize the expertise of specialists in each technical field to ensure comprehensive evaluations.
  4. Detailed Reporting: Compile findings into a detailed report that not only highlights current statuses and issues but also provides actionable recommendations for addressing them.
  5. Strategic Implementation Guidance: Offer guidance on implementing recommended changes to close gaps and enhance overall system performance.

Leveraging Audit Insights

The flexibility of a technical audit allows it to be incredibly effective in pinpointing specific technical needs. For instance, a code review might reveal outdated practices that, once updated, significantly decrease page load times and improve user experience. Similarly, a thorough analysis of system architecture could highlight inefficient data flows that, when restructured, optimize both performance and cost.


Navigating the complexities of digital presence is no small feat, and maintaining an optimized, accessible, and secure website is vital for any successful business. The detailed audits discussed—content inventory, analytics review, accessibility audit, and the customizable technical audit—provide a comprehensive toolkit for evaluating and enhancing your website’s effectiveness.

Summarizing the Audits

  • Content Inventory Audit: Understands the breadth and depth of existing content, setting the stage for strategic content management and planning.
  • Analytics Review: Identifies usage patterns, anomalies, and hosting needs, driving improvements in site interaction and operational efficiency.
  • Accessibility Audit: Ensures that your website is usable by all individuals, complying with legal standards and broadening your audience reach.
  • Technical Audit: Custom tailored to assess various aspects of your site—from code to infrastructure—documenting existing setups and identifying any gaps in requirements.

Empowering Your Digital Strategy

Each of these audits plays a crucial role in a holistic digital strategy. By employing these tools, you can not only pinpoint areas needing improvement but also discover opportunities to innovate and stay ahead of the curve. Atlantic BT is committed to using these insights to help you refine your digital presence, ensuring it is robust, user-friendly, and primed for the future.

Take the Next Step

We invite you to reach out and discuss how our audit services can be tailored to your unique needs, helping you not just meet but exceed your digital goals. Our team is ready to partner with you to transform insights into action, propelling your website towards greater success.