User workflows are a crucial aspect of our design process at Atlantic BT, where we carefully map out the step-by-step journeys that users take when interacting with websites or software applications. By understanding these user workflows, we gain invaluable insights into the user experience, identifying pain points and opportunities for improvement. This method allows us to optimize the efficiency and usability of our products, ensuring that users can accomplish their tasks seamlessly and with minimal friction.
To inform user workflows, we conduct user interviews, usability testing, or contextual inquiries to better understand how different user segments navigate through the digital interface. We then create well-defined and intuitive paths that guide users towards achieving their goals within the application. Our iterative approach to user workflows ensures that the final designs are aligned with user expectations and that the end products deliver a seamless and delightful user experience.