User alignment is the process of organizing and visualizing the goals and needs of stakeholders and users. The goal is to ensure that the web site created is designed to meet the needs of the both. The user alignment process typically involves user research, such as stakeholder interviews, user interviews, and user testing. The output groups topics identified across interviews and workshops, in order to easily visualize commonality between stakeholders and users. These insights are then used to create user personas, design user flows, and develop user stories.