User Alignment

User alignment is the process of organizing and visualizing the goals and needs of both stakeholders and users. The goal is to ensure that the website, or any other web application or software, is designed to meet the needs of both its stakeholders and its users (this can be an organization’s customers, employees or members).

The process typically involves various research methods, such as stakeholder interviews, user interviews, and user testing. When the results are analyzed, common topics are identified and grouped together in order to easily visualize commonality between stakeholders and users. Insights learned from the user alignment process are then used to create user personas, design user flows, and develop user stories.