Domain Strategy

A domain strategy is the process of identifying and cataloging all of the domains, subdomains, and major subdirectories that contain content and functionality within your digital application. It is a vital tool to help proactively protect your brand online.

The output of this process will be used as the core foundation for the entire development project. It is the first step in the information architecture (IA) process, as well as a first step towards building the overall content strategy for your website.  Data architecture requires this domain information. And the domain strategy may also impact the hosting architecture, as it may be adjusted given which functionality lives on what domains. 

With new top level domain extensions being introduced every year, it is critical to develop and implement a domain name strategy to protect your brand and business.