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Affinity Map

Affinity Mapping is a method of compiling and organizing data from each research method. Information from different participants are organized into topics in order to visually identify data sets that have agreement. Affinity mapping can be used after User Interviews, Usability Testing and Stakeholder interviews. From this, recommendations are made to improve alignment in technical planning and UI design.

ABT uses Miro for taking the notes gathered in stakeholder and user interviews to uncover affinity and alignments.